Hublot Opens First Boutique in Saint Petersburg during the FIFA World Cup

Hublot strengthens its commitment to expansion in Russia as the world celebrates football in the 2018 FIFA World Cup Russia

In Saint Petersburg, Ricardo Guadalupe, CEO of Hublot; Alexander Reebok, General Manager of Mercury, Hublot’s long-standing business partner in Russia; and Russian contemporary artist Andrey Bartenev, who created the Swiss luxury watchmaker symbol for the 2018 FIFA World Cup – the emblematic Matriochka with a Hublot football at its heart painted and decorated by the artist – celebrated altogether the grand opening of the brand‘s first Boutique in Saint Petersburg, the so-called “Venice of the North”.

Following one year since the ribbon cutting ceremony of the Metropol Boutique and the revamp of the historical TSUM boutique, the brand cements, with this third opening, its willingness to expand in Russia.

This new Boutique is located within the renowned DLT, Dom Leningradskoi Torgovli, meaning the House of Leningrad Trade, the oldest department store in Saint Petersburg, which is a stone’s throw away from the famous Ermitage Museum and the iconic onion domes of the Church of Savior on Blood.

This 26-square-meter space reflects the brand’s approach to fusing a wide range of materials—from black ash wood to grey alcantara. Touches of colour adorn the walls and the Boutique’s windows: freely inspired from the brand’s Big Bang collection, the Pop Art paintings exhibit the brand’s philosophy pioneering luxury innovation spirit and the ‘Art of Fusion’.

This brand-new space features a curated selection of the brand’s most recent watch collections, including the Russia exclusive limited edition Classic Fusion Chronograph 2018 FIFA World Cup Russia.

This new edition captures perfectly the excitement of football with the integrated football shaped second counter at 3 o’clock and the official event emblem at 6 o’clock. The Red, White and Blue accents featured on the watch draw proud inspiration from Russia’s national colours.