Hilton Garden Inn has unveiled a brand refresh with a global marketing campaign focused on its key updates, which stars actress, Judy Greer.
Hilton Garden Inn is using its multi-million-dollar Simple Things on Another Level global campaign to introduce a brand refresh across a portfolio of over 700 hotels in 33 countries and territories worldwide, which spans food and beverage and prototype enhancements.
Developed with consumer insights, the television and digital initiative stars Judy Greer. The actress will serve as the face of the campaign to embody the qualities representative of the label. A series of videos will celebrate big life events like weddings, birthdays, and more.
Also, the group is inviting guests to name their favourite menu item or beverage via Instagram and Twitter using the hashtag #HGIEatDrinkShareContest for a chance to earn Hilton Honors points, which can be used across any one of the company’s 14 portfolios.
A reinvented design approach provides six customisable prototype options—one for each region of the world where the brand operates—to empower developers to adapt to evolving tastes. Key features include increased natural light, pod-style check-in areas, and others.
“The brand refresh amplifies what’s great about our exceptional properties, team, and food and beverage offerings. Delivering these simple things on another level, we brighten an already extraordinary experience,” said John Greenleaf, Global Head for Hilton Garden Inn.
Hilton was a global winner of the 2014-2015 World Branding Awards in the Hotels category.