The primary spot from the giffgaff push has garnered more than one million views on YouTube alone since its recent debut.
Mobile network, giffgaff, launched an advertising stunt over the weekend which saw visitors to London’s Brick Lane immersed in engaging street theatre as they interacted with a giant billboard. The campaign’s primary spot has garnered more than one million views on YouTube alone since debut.
Based in the UK, the Telefónica-owned brand is using the push to expand the footprint of its no-contract approach to mobile. The main aim of the effort is to highlight a recent television commercial by the service provider which encapsulates what it means to be free from restrictive contracts.
Shoppers were selected by the interactive billboard at random and based on their responses, were thrown into a dramatic sequence of events. Complete with fast cars, motorbikes, and a legion of Roman Centurions, incredulous members of the public became the centre of attention.
Bringing the initiative to life, the digital and physical world around charmed passers-by came to life, leaving many scratching their heads yet intrigued at the same time. Those interested can follow the movement across social media and join the conversation using the hashtag #Iamgiffgaff.