FIFA World Cup Russia Official Song to Be Performed by All-Star Line-Up

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Will Smith, Nicky Jam, and Era Istrefi to perform ‘Live It Up’, the Official Song of the 2018 FIFA World Cup Russia

Some of the most celebrated players in the world of football will be joined in Russia by some of the biggest stars of today’s international music scene. As part of another exciting collaboration between FIFA and Sony Music, Will Smith, Nicky Jam, and Era Istrefi will perform ‘Live It Up’, the Official Song of the 2018 FIFA World Cup Russia produced by DJ and songwriter, Diplo.

Ahead of the final on 15 July, the music stars will warm up the 80,000 spectators at Moscow’s Luzhniki Stadium and around one billion people watching on TV just a few minutes before the two finalists come out on to the pitch.

Until then, fans will have enough time to learn the lyrics as “Live It Up” will be released on multiple streaming platforms this Friday, 25 May. The FIFA World Cup Official Music Video will be available as of 7 June.

“It is an honour to be asked to perform at the 2018 FIFA World Cup. This global event brings people from all over the world together to cheer, laugh and experience magic.

“Collaborating with Nicky, Diplo, and Era on this track represents harmony, eclectic flavours and genres coming together. At the end of the day, we just want to see the world dance”, said world-renowned Grammy Award-winning actor, songwriter and artist, Will Smith.

“I have never made a song this international, so many stars have come together to make a strong vibe,” added Diplo.

The tradition of an Official Song dates back to the 1966 FIFA World Cup in England with a song for the first Official Mascot, “World Cup Willie”. Since then, the Official Music Programme and the Official Mascot have become a more and more significant component of the event, providing an excellent opportunity for more than just football fans to identify with the world’s biggest single-sport event.

“FIFA and Sony Music have enjoyed a successful cooperation on the Official Music Programme for years now. The synergy between football and music is striking, both stirring up fans’ emotions across the globe. This song – with a world-class line-up worthy of the greatest show on Earth – embodies the excitement, the celebration and the unity that people all over the world will share during the 2018 FIFA World Cup,” said Philippe Le Floc’h, FIFA Chief Commercial Officer.

“Sony Music has had a longstanding relationship with FIFA. When discussing the official music for the 2018 FIFA World Cup, the objective that both organisations agreed on was a great song supported by an all-star line-up.

“We are very excited that Will Smith, Nicky Jam, Diplo and Era Istrefi are part of the song and working hand in hand with FIFA and our artist community in providing the soundtrack for the biggest event in the world,” said Afo Verde, Chairman & CEO of Sony Music Latin Iberia.

Olivia Pearce
Olivia Pearce
Branding Editor. Passionate about all things branding, I like to find out the stories behind a brand. If I do have any spare time, I enjoy watching documentaries.

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