With the aim to empower women, the Demi Lovato for Fabletics line features elevated designs and continues the brand’s support of Girl Up.
A comeback by popular demand, Fabletics has returned its Demi Lovato collection to the shelves. The fresh autumn activewear range marks the artiste’s second collaboration with the brand. The move follows the success and social impact of her limited-edition capsule released this May.
With 12 exclusive outfits to complete the line, said assortment delivers elevated styles that reflect the singer’s evolution as a designer. Comprised of a mix of performance and lifestyle pieces, key design elements include contouring waist straps alongside paint splatter camo and vibrant heather prints.
With the mission to empower, the fall debut reinforces the marque’s commitment to inclusivity and body positivity, regardless of a woman’s size, shape, age, or ability. Delivering structured silhouettes and a bold colour palette, bright blues and magenta are highlighted with feminine details.
Ranging from XXS to 3X, the capsule collection features tops, sports bras, leggings, outerwear, and other pieces in every length to include short, regular, and tall. Offered as fully-styled outfits or separates, the collection will be available in eight countries as well as online, starting from this month.
“Demi’s strong sense of self and her passion for an active lifestyle embody everything we want to share with our community. She did some great designs with really fun accents for this collection, which I know our customers are going to love,” said Kate Hudson, Co-founder of Fabletics.
As part of its partnership with Girl Up, the group is dedicated to cultivating a community which nurtures inspiring, confident, and spirited girls who are able to realise their best selves. By integrating Lovato’s voice and influence into the launch, the company supports a priority initiative of the non-profit called SchoolCycle.
Said platform is a collaborative effort with the UNFPA to provide girls bikes, spare parts, and maintenance training. The project helps them continue their education and travel safely to and from school. It also promotes independence and mobility to create better futures for them, their families as well as communities.
