Unique contest offers customers a chance to win a dream vacation inspired by brand Founder Estée Lauder’s love for travel
Estée Lauder, a prestige beauty brand, and Expedia, a full-service travel site, announced they will work together and offer customers the opportunity to enter for a chance to win an experience of a lifetime to one of many exotic destinations that inspired the Estée Lauder North America Spring 2018 Gift-With-Purchase collection.
The announcement marks the first time the beauty brand is teaming with a travel brand to provide customers a new and exciting way to experience the beauty products they love.
“We are thrilled to work with Expedia on this exciting initiative. As a brand, we are committed to creating meaningful experiences for our customers and this collaboration allows us to offer a unique opportunity combining beauty and travel,” said Lisa Sequino, Senior Vice President, General Manager, Estée Lauder North America.
The Estée Lauder Spring 2018 Gift-With-Purchase Program is inspired by Founder Estée’s love of travel and the destinations that inspired her colour collections.
The essence of eight dream travel destinations are captured including Morocco, Bali and Capri.
Customers will receive an exclusive printed cosmetic bag combined with a curated selection of best-selling product samples, free with a qualifying purchase.
“At Expedia we know that travel is such an enriching and integral part of life, which is why we strive to help people get away and see the world. We’re excited about this unique opportunity to collaborate with Estée Lauder because of our shared desire to offer customers the chance to experience, and be inspired by, the beauty of travel,” said Gary Morrison, Senior Vice President and Head of Retail for Brand Expedia.
