Williams Sonoma brands, Pottery Barn Kids and Mark & Graham, have joined forces to create a collection of diaper bags and changing pads.
Pottery Barn Kids has partnered with Mark & Graham to launch an exclusive collection of diaper bags and changing pads. Promoting style and functionality and available exclusively online, the tie-up fuses the knowledge and expertise of both Williams Sonoma portfolios.
A showcase of craftsmanship in the personalised gift space, the line affords a combination of lightweight designs. Its first foray into the baby category, Mark & Graham is introducing the Mini Monogram Shop that focuses on merchandise for both infants as well as toddlers.
The curated store is home to a range spanning diaper bags, blankets, and keepsakes that can be personalised or monogrammed. The new Pottery Barn Kids collection addresses the opportunity to deliver an accessory resembling a classic handbag as a bonus for parents.
With colours including black, ivory with a navy and red stripe, and camo with a navy and orange stripe, the nylon diaper bag comes with two leather handles. It also offers a choice of two removable straps to easily convert the bag into a hands-free tote or crossbody pack.
A zippered closure and interior pockets have been incorporated to keep baby essentials in place and easy to access. For free, Pottery Barn Kids allows for an embroidered monogram to be applied to the tag and a name up to nine characters across the changing pad clutch.