Caribou Coffee and Adam Thielen of the Minnesota Vikings have partnered over a pair of custom cleats and to help community kids.
Caribou Coffee and Minnesota Vikings All-Pro receiver, Adam Thielen, have teamed up to unveil a pair of coffee-inspired custom cleats designed to draw attention to a noble cause being championed by both the brand and the player. Also involved in the initiative is the Thielen Foundation run the star athlete.
Between now and 31 December, nineteen percent of proceeds from all Vikings Blend purchases will be channelled towards the University of Minnesota Masonic Children’s Hospital—in particular its behavioural health programme. The foundation maintains a partnership with said platform.
To back the overall effort, followers of the brand and fans of the team can visit Caribou Coffee locations in Minnesota or shop online through the marque’s website. The custom cleats feature distinctive nods to the coffee-maker’s home state, its ‘Life is Short, Stay Awake for It’ motto included.
The offering was realised by renowned artist, Mache, the talent behind all of Thielen’s themed pairs from the current season, including the recent tribute to the state; hit television show, Coach; comedy movie, The Waterboy; as well as the well-known classic hockey blockbuster, Mighty Ducks.
“Adam’s local roots, coupled with his storybook career and determination to give back, are commendable. We cannot help but catch the contagious nature of this organisation and its mission to love and inspire local kids who face challenges many can’t even imagine,” said John Butcher, President of Caribou Coffee.