Wayfair has struck an ambassador partnership with German presenter and singer, Barbara Schöneberger, for its latest television campaign.

Wayfair has landed German presenter and singer, Barbara Schöneberger as ambassador. She will appear in its first major television campaign for Germany. Titled The Home for Your Home, the creative celebrates the brand experience and portrays online shopping as fun.

The commercial was developed in-house at the company’s Berlin headquarters and has been released across VOX, Pro Sieben, RTL II, Sat.1, and other networks. The push also entails email marketing, social media, and direct mail support. The website has more info.

“We are thrilled to partner with Barbara Schöneberger for our first major 360° campaign in Germany. Her manner makes her the perfect ambassador for our brand. This push conveys that shopping for the home is fun and easy,” said Martin Reiter, Head of Europe for Wayfair.

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