Wayfair Hits Homerun with Outdoor Menu Expansion

Wayfair Outdoor

The brand’s first outdoor print catalogue has made its way into homes and features an assortment of furnishings and décor.

Online home furnishings giant, Wayfair, has expanded its outdoor offering with the addition of thousands of new products. From hammocks to grills to dining sets and storage sheds, the brand’s said selection now spans dozens of categories featuring merchandise across all styles and prices.

Building further on the aforementioned promise, the digital retailer has also launched its Custom Outdoor Cushion programme, allowing shoppers to design cushions which match their personal style as well as individual budgets whilst creating a unique proposition for consumers with discriminating tastes.

The platform affords vast possibilities with 36 upholstery options along with the ability to select size, colour, fabric, and cut of cushions or pillows, which ship in from about one to two weeks. It also offers some of the broadest selections in rates, from Sunbrella fabrics to competitively priced options in other durable materials.

To further assist with the purchasing decision, shoppers can utilise Wayfair’s newly released Measuring Guide and order free swatches in advance to ensure they are making the right choice. Meanwhile, the company’s inaugural outdoor print catalogue has made its way into homes and features an assortment of furnishings and décor.

“Outdoor spaces are a natural extension of the home, with consumers looking to transform their yards, decks and patios into a place to dine and lounge with family and friends. Wayfair has everything shoppers could possibly need to host an outdoor gathering,” said Steve Oblak, SVP and General Manager at Wayfair.