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Ugg, the Southern California-based footwear and lifestyle brand, has revealed its spring/summer 2025 collaboration with Yoon, the creative director of Tokyo-based label Ambush, featuring four pieces.
In this collaboration, Yoon acts as a transformative force, taking the timeless Mary Jane and penny loafer silhouettes and reimagining them for the modern era. She blends Ugg’s deeply ingrained comfort DNA with Ambush’s ultra-distinct, bold, and experimental aesthetic, resulting in comfortable and stylish footwear.
Yoon, co-founder and creative director of Ambush, shared her thoughts on the collaboration: “I really wanted to bring some everyday comfort to this project. I love Mary Janes and loafers, and I thought Ugg would be the perfect partner to create a more relaxed version. They’re so versatile – you can wear them with anything!”
Yoon’s Ugg Ambush Mary Jane design features a luxurious sheepskin upper accented with metal and leather. The heart-shaped buckle adds a touch of whimsy. The shoe is available in candy pink and white.
The Ugg Ambush Loafer takes the familiar penny loafer-mule silhouette and elevates it with a focus on luxurious comfort. Soft, plush sheepskin is meticulously applied to both the upper, creating a visually appealing texture, and the inner soles, ensuring a cushioned and comfortable step. This blend of style and comfort is offered in two versatile colours, burgundy and black.
Ugg and Ambush have created an immersive campaign to launch their collection, depicting the story of a school talent show, complete with rehearsals, behind-the-scenes moments, and the final performance featuring four misfit teens wearing the four-piece collection.
From the sheepskin-clad Mary Janes with their playful heart-shaped buckles to the luxuriously lined penny loafer mules, the Ugg x Ambush collection offers a fresh take on classic silhouettes. Explore the full four-piece collection and get a glimpse into the campaign’s nostalgic talent show narrative when the collection launches on February 21st at Ugg.com, Ambushdesign.com, and select retailers.
