Truly Hard Seltzer, a hard seltzer brand, has announced the launch of its new brand campaign, Live Truly, that will deliver colour, life and energy to hard seltzer drinkers through TV, digital, out-of-home and more. The new campaign and Live Truly rallying cry call on drinkers to be their original and flavorful selves, never letting anyone stand in their way.
The four spots – Entrances, Day Party, Reflections & Late Night – were directed by Malia James, well-known for her work directing music videos for artists like Halsey and Rita Ora, and showcase the energetic, upbeat feelings that come with cracking open a can of Truly. The hero spot, Entrances, centres around making a statement wherever you go and is set to the track Final Form by Sampa the Great.
Live Truly is also coming to life through Truly Originals, an ongoing series artist collaborations that look at the world through the eyes of artists and creators.
Truly partnered with Max Loffler, Nikoo Bafti, Armando Veve and Merijn Hos to create one-of-a-kind designs inspired by its newest hard seltzer flavours, Truly Lemonade. All four styles – Original Lemonade, Black Cherry Lemonade, Mango Lemonade and Strawberry Lemonade – are depicted through unique designs created by the artists. The designs will appear in digital content and limited release collectable items like T-shirts, prints and more, all available for purchase.
All proceeds from items sold will benefit the Artist Relief Project, an initiative founded to provide financial relief to artists, musicians, and performers impacted by the COVID-19 crisis. Truly plans to continue the Truly Originals series with two additional collaborations later in 2020, and more to come in 2021.
Live Truly and Truly Originals underscore Truly’s conviction that an inclusive world – full of all genders, races, beliefs and interests – is a better world. By partnering with artists, creators, musicians, designers and more, Truly aims to empower people to be truly themselves and bring originality, creativity and individuality into the world.
“With all of the work we’re doing right now – from our recent Pride campaign to Truly Originals to our new creative – we’re putting a stake in the ground to show what Truly stands for,” said Lesya Lysyj, CMO of the Boston Beer Company.
Earlier this month, Truly launched Truly Proud, a content series for Pride that shines the spotlight on and gives a platform to Black LGBTQ+ voices by amplifying their stories across Truly’s social channels to hundreds of thousands of their followers.