Tesco “Everyone’s Welcome” Christmas campaign pledged to donate £1 for every fresh turkey sold to help people in need

Tesco launched its 2017 Christmas campaign with the first of five television adverts airing on ITV in November. This year, the retailer celebrates the different ways millions of UK shoppers enjoy Christmas, and how great food sits at the heart of it all. It also provided lots of little helps for customers during the fun and frantic festive period.

The campaign features Tesco’s fantastic range of turkey. Tesco also offers their finest Narragansett turkey which won the award for top Christmas turkey in the recent BBC Good Food awards.

Tesco will donate £1 for every fresh turkey bought instore or online, shared between its food charity partners FareShare and The Trussell Trust to help people in need over the festive period.

The initiative builds on the continued support offered by the retailer to local communities through its annual Food Collection, and its food surplus redistribution scheme, Community Food Connection. Last year, Tesco became the first retailer to pledge that no food that is safe for human consumption will go to waste from its UK operations, and since 2012, Tesco customers and colleagues have donated the equivalent of over 60 million meals to people in need.

“This year, our campaign will celebrate the many ways we come together at Christmas, and how food sits at the heart of it all. We want our customers to know that however they choose to do Christmas, and no matter what they need, we can help – Everyone’s Welcome at Tesco,” said Alessandra Bellini, Tesco Chief Customer Officer.

“As part of our campaign this year, we’re delighted to work with our long-term charity partners FareShare and The Trussell Trust to donate £1 for every fresh turkey purchased to help feed people in need this Christmas – it’s another little help for our local communities at an important time of year,” added Bellini.

“Christmas is the one time of year that brings everyone together, however, FareShare is seeing an increased demand to support charities who help people experiencing food poverty or who are alone at this time of year. This generous initiative from Tesco is perfect timing – it means we can help 6,700 charities across the country to continue providing food and life-changing services to those in need this Christmas,” said FareShare Chief Executive, Lindsay Boswell.

“We’re seeing soaring demand at foodbanks across the UK and right now thousands of people will be worrying about whether they can afford any food for the family this Christmas. This generous donation from Tesco will help us to support our foodbank network and tackle hunger in communities across the country, so we can hope in the future to see fewer people needing foodbanks – not only at Christmas, but all year round,” said Samantha Stapley, Operations Manager at The Trussell Trust.

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