The result of a collaboration with Gabi Gregg, Swimsuits For All has launched its summer swimwear line which features 11 trendy pieces.

Size-inclusive swimwear label, Swimsuits For All, has partnered with style designer, Gabi Gregg, to introduce its latest collection. Flipping the script on beauty, the tie-up takes fans back to the days of 50s and 60s glamour, but this time, with inclusion as the central theme.

Confronting the outdated perceptions of the ideal body type once embodied by retro-style dolls, Gregg brings the colours and feminine styling of the past back into the present. She has developed contemporary designs suited to the style sensibilities of modern-day women.

Shot in a real-life doll house in Santa Monica, California, the launch campaign was captured by photographer, Ben Watts. The 11-piece Swimsuits For All range is available in sizes 10 to 26, and features standout creative elements like vibrant hues, stripes, and colour blocking.

Highlights include a bright orange ribbed one piece, polka dot knotted monokin, and yellow striped bikini set. Brie Kish, Hadassah McGrew, and Zach Miko star in the shoot. Together, the models personify the confidence of the Swimsuits For All brand creates and represents.

“Creating this mod-inspired collection was fun. As always, I strive to challenge unrealistic beauty standards. This campaign was about juxtaposing retro imagery with a diversity of body sizes that should be celebrated,” said Gregg about GabiFresh x Swimsuits For All.

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