Stella Artois features Eva Longoria, Liev Schreiber and Blake Griffin in its latest campaign ad
Stella Artois, a Belgian pilsner brand, invites people to savour life together with those who matter most – a mindset known as The Life Artois. In a summer unlike any other, the “You’re Never Too Far From The Life Artois” campaign is a reminder that opportunities to savour the summer are still all around us.
“In these times, our imaginations have been more active than ever because it’s as close as we can get to living the summer we had envisioned,” said Lara Krug, VP of Marketing, Stella Artois. “With a Stella in hand, we want to show that you’re a daydream away from The Life Artois and encourage people to still savour those special moments with the people who matter most, however that may look.”
Set to a hauntingly romantic rendition of the iconic song Daydream, reimagined by beloved, indie-folk singer M. Ward, the music video features Eva Longoria, Liev Schreiber and Blake Griffin as well as everyday people and shows what a day for a daydream can be when people embrace The Life Artois by setting themselves free to daydream and embrace the summer version of themselves.
“No matter where people are this summer, I really hope they’ll feel inspired by Stella Artois to carve out time for themselves and daydream to a place of total bliss,” said Eva Longoria, Award-winning actress, producer, director, cookbook author and activist. “I know that every time I open a Stella Artois, my personal favourite beer, that it transports me to a summer state of mind.”
A fan of musicals himself celebrated director Paul Hunter brought La La Land’s famously talented Mandy Moore and Jillian Meyers to turn this video into a real musical that invites people to let their “daydream-self” out this summer, no matter where they are, with Stella Artois.
“Stella Artois has always been my beer of choice. So when they approached me this summer about doing something that might feel inspiring and maybe even a little healing… It was an easy call,” said Liev Schreiber, Award-winning actor, director and producer.