Pomellato has added to its Sisterhood Initiative through collaborations featuring Jane Fonda and a major cast of male and female influencers.
Premium jewellery-maker, Pomellato has joined forces with a lineup of ambassadors for International Women’s Day. Celebrating inclusiveness and female empowerment, the cast stars Jane Fonda, Chiara Ferragni, Emma Weymouth, Zhang Jun Ning, and Peyton Roi List.
The others on board are Scilla Ruffo di Calabria, Helen Nonini, Delfina Blaquier, Wakeema Hollis, Caroline Daur, Vera and Viola Arrivabene, Sabina Belli, and more. Founded in 1967, to offer versatile designs, the label was created with the independent woman and in mind.
Per the Pomellato Sisterhood Initiative, a digital campaign has been created to drive the narrative with a powerful video featuring influencers. For the second consecutive year, a firm roster of women and men from varied generations and backgrounds share to inspire.
Catering to wearers whose needs for accessories go from workday to evening, the Milanese brand employs a workforce that is seventy-five percent female. Its prêt-a-porter (ready-to-wear) jewel concept fills the niche for a vast majority of women who shop for themselves.
Led by the #PomellatoForWomen hashtag, the themes are achievement, leadership, and equality. The opinion leaders enlisted shine a spotlight on important issues affecting both women and society. Each contributor draws from her personal experience and milestones.
Directed by Igor Ramírez García-Peralta, whose aim was to capture thoughts on diversity, tolerance, and community, the work results in a mutual exchange of ideas steeped in unity, strength, and hope. The spot is available the Pomellato website and social media channels.