The Pet Food Express campaign encourages the public to ADOPT – FOSTER – DONATE to give 1,000’s of kittens a break and lessen the strain on local rescues and shelters
Pet Food Express, a trusted rescue and shelter partner, launches a multi-platform awareness campaign dedicated to relieving the state’s influx of kittens and the strain it puts on local rescues and shelters; the campaign’s focus is Adopt – Foster – Donate.
Visit the dedicated Kitten Season landing page at www.petfood.express/kittenseason to get involved with any of the 84 partnering rescues and shelters or to make a donation, 100% of which goes directly to buying supplies for local rescues and shelters.
In 2019, Pet Food Express collected and gifted over US$273k in financial and product donations to local rescues and shelters. The company has set a US$300k goal for 2021.
“We’ve been committed to the health and wellness of animals for over 30 years, regardless if they’re someone’s pet or not,” said Michael Levy, President and CEO of Pet Food Express. “The annual spike in kitten births is a reality for our communities where we know we can help make a difference. We’re supporting more local shelters than ever before with adoption, foster, and donation aid and using our marketing channels to get the Adopt – Foster – Donate word out.”
Each spring, California sees a spike of new kittens being born due to the temperate climate and an abundance of feral cats. The problem builds as the warm weather continues into summer and fall and as female cats produce 3 – 5 litters of 4 – 8 kittens per litter per year. The cat population gets bigger at a faster rate than the dog population because of the cat’s ability to have multiple litters per year. This influx of kittens leaves 1,000’s throughout the state in need of help.
Levy continued,” Rescues and shelters throughout California work tirelessly all year long to help the new kittens survive, and then to find foster and permanent homes for them. Our rescue and shelter partners need help from the public to ease this annual problem.”
The Kitten Season landing page provides tips and resources for customers and the public on how to help during kitten season. Tips include what to do if you find a litter of kittens, where to take them, who to call, how to keep them warm and more.
The company will also use its stores as direct referral sources for foster and adoption inquiries and to collect donations, and its social media channels to encourage online donations and signing up to be on the “Rescue Reserve”.