Pampers’ Million Acts of Love film looks at the story through the lens of a parent’s journey and speaks to how challenges can help reveal what we’re truly made of – love
Pampers knows the last year has been difficult for many families, challenging parents to go beyond their breaking point and testing their resilience like never before. Despite growing optimism in recent months, 93% of mothers reported feeling burned out, at least occasionally, and the pandemic left most mothers – 73% – feeling like they were failing to fulfil expectations for their family, according to a recent survey by Motherly.
The brand has teamed up with mom and entrepreneur, Shay Mitchell, to help kick off the new #MillionActsOfLove movement designed to inspire parents and remind them of their infinite capacity for love.
“Being a mom has been the most amazing experience,” says Shay Mitchell, brand advocate. “Even on the days that feel very long, there is nowhere else I’d rather be than taking care of Atlas and watching her grow. Even the smallest milestones are the biggest deal. But sometimes as moms we forget to take care of ourselves, or have our own “cup” filled. So this past Mother’s Day I’m excited to team up with Pampers to kick off the #MillionActsofLove campaign that invites everyone to celebrate the hardworking Moms (and Dads!) in their lives through acts of kindness.”
The Million Acts of Love movement will encourage everyone to share encouragement and small acts of kindness that help remind moms of the joys of parenting. Through activations across Pinterest, TikTok, SnapChat, Instagram and the Pampers Rewards Club App, loved ones and friends will be able to share digital love notes, virtual high-fives and more.
Pampers is also debuting a new film as part of the campaign. Inspired by the classic children’s book, “The Velveteen Rabbit,” the story’s theme is about how loving others, and in others loving us, we become real and find the true meaning of life. Pampers’ Million Acts of Love film looks at the story through the lens of a parent’s journey and speaks to how challenges can help reveal what we’re truly made of – love.
“At Pampers, we know that we’re made of the same thing as parents – a relentless commitment to giving babies our best care,” said Mark Christenson, father of two and Vice President, P&G NA Baby Care. “We want to continue to shine a light on the power of parents’ love and remind them that they aren’t alone. Lifting up parents and supporting the happy, healthy development of babies is at the heart of our work, and we will continue to show support for parents through acts of love throughout the year.”