Campaigns Archives | World Branding Forum

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The ad campaign highlights Michelin as a part of everyday life across the globe Michelin Group has launched its largest advertising campaign in years, spanning...

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Campaigns Featured Marketing News

FedEx launches its latest sustainability marketing effort with Willie Nelson

Joshua Hughes

May 3, 2021

FedEx is doing its part to prioritise a more sustainable planet, with the goal to be carbon neutral by 2040 As we close out Earth...

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Campaigns Featured News

Carlsberg UK partners WWF in commiting to a sustainable future

Eliza Jane

May 3, 2021

Carlsberg’s UK partnership with the world's leading independent conservation organisation, WWF, becomes front and centre for the brand in this new chapter of communications Carlsberg’s...

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Campaigns Featured Marketing

Rémy Martin announces its collaboration with Usher in latest campaign

Eliza Jane

May 3, 2021May 3, 2021

Rémy Martin teams-up with Usher to celebrate the harmonious blending of two cultures of timeless excellence: Music and Cognac Rémy Martin announces a collaborative new...

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Campaigns Featured News

Estrella Damm launches “Lovers”, a sustainability campaign

Olivia Pearce

May 3, 2021May 3, 2021

Estrella Damm partners with Michelin-starred chef Nathan Outlaw in its latest sustainability focused campaign Estrella Damm, the beer of Barcelona, has recently partnered with Celebrity...

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Advertising Campaigns Featured News

Mars Wrigley UK helps the public get their Ding! back in latest spot

Joshua Hughes

April 30, 2021

Mars Wrigley's gum brand, EXTRA has portrayed an exaggerated version of the post-lockdown mood in their latest spot Mars Wrigley UK has released a new...

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Advertising Campaigns Featured News

McDonald’s Singapore reveals its ‘Night-In’ campaign with Publicis

Eliza Jane

April 30, 2021

McDonald's campaign reflects how in a covid-normal world, nights-in have become the new nights-out McDonald’s partners with Publicis Communications to present Night-In, a brand engagement...

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Campaigns Featured News

John Lewis Partnership to donate to local charities fighting child poverty

Olivia Pearce

April 29, 2021

The John Lewis Partnership is donating over £1m this summer to more than 1,000 local charities and community organisations helping to end child poverty across...

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Campaigns Featured News

PepsiCo to improve access to soccer in underserved communities

Olivia Pearce

April 29, 2021

Building upon its UEFA Champions League partnership, PepsiCo, Lay's and Gatorade announce "Team of Champions," supporting 11 local organisations with the gift of the game...

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Campaigns Featured News

Foot Locker raises awareness for autism in its latest collaborations

Eliza Jane

April 28, 2021

Foot Locker looks to raise awareness for autism through two unique product collaborations with Puma and Diadora Foot Locker, Inc. is taking a big step...

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Advertising Campaigns Featured News

Meiji America launches “Hungry Panda? Hello Panda!” campaign

Joshua Hughes

April 27, 2021April 28, 2021

Meiji's light-hearted, comedic campaign spotlights a series of teens solving unsatisfying snacking moments with the help of a friendly giant panda Snacking is a big...