Campaigns Archives | World Branding Forum

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Unilever lays the groundwork for a purpose-led approach to working with college athletes with the first campaign from Degree Deodorant As a company committed to...

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Campaigns Featured News

Ralph Lauren commits to achieving net-zero global GHG emissions

Olivia Pearce

July 5, 2021

Ralph Lauren partners Indigo Ag, the first scalable, registry-approved carbon credits for agriculture Ralph Lauren Corporation has announced its goal to achieve net-zero global greenhouse...

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Campaigns Featured News

Zalando breaks the patterns of fashion advertising in latest campaign

Olivia Pearce

July 2, 2021

Zalando is the chief partner of Helsinki Pride in 2021 and continues to bring forth local LGBTQ+ influencers as part of the campaign As part...

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Campaigns Featured News

Renault challenges the codes of after-sales communications

Joshua Hughes

July 2, 2021

With its new signature "Long life for cars to live", Renault reaffirm the raison d'être of its after-sales service: make your car live longer Today,...

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Campaigns Featured News

Lay’s RePlay gives chip packs an extraordinary second life

Olivia Pearce

July 1, 2021

PepsiCo's Lay's RePlay creates sustainable football pitches for communities around the world by transforming empty chip packs into places to play When is a bag...

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Campaigns Featured News

P&G announces acceleration of its commitment to #ChooseEqual

Olivia Pearce

July 1, 2021

P&G partners with Promundo, UN Women, WEConnect International, Women’s Forum for the Economy & Society and more to enable gender equality at home, at work...

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Campaigns Featured News

Budweiser partners Bill Pullman in their latest Independence Day ad

Eliza Jane

July 1, 2021June 13, 2023

To celebrate Fourth of July, Budweiser again joins White House efforts to say "America, you can officially grab a beer on us" Independence Day has...

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Campaigns Featured News

The LEGO Group reveals first prototype brick made from recycled plastic

Olivia Pearce

June 29, 2021

LEGO Group's new prototype uses PET plastic from discarded bottles and is the first brick made from a recycled material The LEGO Group has unveiled...

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Advertising Campaigns Featured News

Hershey’s salutes and embraces the resilience of children across India

Eliza Jane

June 29, 2021

Lowe Lintas Mumbai shares the resilience of children across India who have patiently waited for Covid-19 lockdowns to end with some help of Hershey's Hershey’s...

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Branding Campaigns Featured News

Puma commits to protecting forests in partnership with NGO Canopy

Olivia Pearce

June 28, 2021

By 2022, Puma will source all of its cardboard and paper packagings from recycled or certified sources to ensure they are not derived from the...

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Campaigns Featured News

Tide partners with NASA to design first laundry detergent for space

Olivia Pearce

June 28, 2021

Tide partners with NASA in a Space Act Agreement to explore how to efficiently clean astronauts’ clothing in resource-constrained environments Tide has signed a Space...