Campaigns Archives | World Branding Forum

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Nissan has announced that it will join the starting lineup of advertisers for NBC’s broadcast of Super Bowl XLIX on Sunday, 1 February 2015. Nissan...

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MUMM Launches World’s First Double Screen Music Video

Thomas Ng

December 2, 2014July 4, 2023

MUMM House of Champagne today launched the world's first double screen music video for the track 'Dangerous', created with internationally acclaimed DJ David Guetta. This marks...

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Branding Campaigns Featured News Public Relations

W Hotels Worldwide Kicks-off 18 Months of Electronic Music

Olivia Pearce

November 28, 2014July 4, 2023

The W brand is amping up its guest experience programme with performances by some of the DJ industry’s hottest talents at W Hotels across Europe....

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Advertising Branding Campaigns Featured News Videos

Old Spice Debuts “Dadsong” Holiday Ad

Joshua Hughes

November 27, 2014July 4, 2023

New integrated campaign depicts how mums and dads react differently to sons' entry to manhood, featuring lyrics from Flight of the Conchords' songwriter Bret McKenzie....

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Advertising Branding Campaigns Featured News

7up Launches New Global Campaign Celebrating Up & Coming Originals

Joshua Hughes

November 25, 2014July 4, 2023

"Feels Good To Be You" Campaign Takes to London Streets With a New 'Spin' on a UK Classic. Campaign to roll out in more than...

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Branding Campaigns Featured Marketing News

Thomas Cook launches first ever Group-Wide Marketing Campaign

Anisha Kapoor

November 19, 2014July 4, 2023

Building on the company’s strong brand heritage, and as part of its ongoing transformation, Thomas Cook Group plc this week ushered in a new era...

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Advertising Branding Campaigns Featured News Videos

John Lewis’ “Monty’s Christmas” Campaign Goes Viral

Joshua Hughes

November 18, 2014July 4, 2023

John Lewis' 2014 £1m Christmas advertising campaign has gone viral, with 15.8 million views on YouTube in the first 12 days. The campaign evokes the...

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Advertising Branding Campaigns Featured News Videos

Toyo Tires New Brand Video Features A.C. Milan Footballers

Joshua Hughes

November 12, 2014July 4, 2023

Japanese tyre maker Toyo Tire has launched a brand promotional video that features prominent footballers Montolivo, Menez, Rami and Honda from A.C. Milan competing in...

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Advertising Branding Campaigns Featured News

Johnnie Walker Launches New Global Ad Campaign

Joshua Hughes

November 6, 2014July 4, 2023

Johnnie Walker, the world's leading Scotch Whisky brand, has launched a new global advertising campaign bringing to life the unique character of four of the...

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Branding Campaigns Featured News Videos

RB UK Launches New Employer Branding Video

Olivia Pearce

November 3, 2014July 4, 2023

RB, global leader in consumer health and hygiene with brands such as Dettol, Nurofen, Durex and Finish, has launched a major employer branding campaign to...

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Advertising Branding Campaigns Featured News Technology Videos

Argos ‘Get Set Go’ campaign to align with digital transformation

Thomas Ng

October 20, 2014July 4, 2023

Multi-million pound advertising campaign will signal its shift to become a digital retail leader – the biggest strategy change in its 40-year-plus history The ground-breaking...

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Advertising Branding Campaigns Featured Marketing News

Taylor Swift stars in Diet Coke’s “Get A Taste” campaign

Joshua Hughes

October 19, 2014July 4, 2023

Kittens, including Taylor’s own kitten Olivia Benson, co-star in new spot for Diet Coke's “Get A Taste” campaign. Spot premieres unreleased track from Taylor’s upcoming...