Campaigns Archives | World Branding Forum

Persil Prepares for Super Bowl Debut of ProClean

January 26, 2016March 22, 2016

The TVC will feature the brand's stain-fighting champ—ProClean. Premiering on 7 February 2016, its prologue is available for viewing Henkel is set to launch its...

Read Time:3 Minute, 5 Second

January 22, 2016January 23, 2016

Coca-Cola Unveils One Brand via #TasteTheFeeling

Deborah Joy Peter

The global creative campaign is set to roll out across the brand’s international markets in 2016 using a fully integrated approach Realising a ‘one brand’...

Read Time:1 Minute, 18 Second

CoverGirl Jazzes Up with Zendaya’s Ambassadorship

January 22, 2016January 22, 2016

In the summer, she will be the face of the brand’s cornerstone collection—its line of Clean products as well as a new mascara variant CoverGirl, under Procter...

Read Time:1 Minute, 27 Second

Hershey Catches Millennial-Led Break with #myTAKE5

January 20, 2016January 21, 2016

Riding on co-creation, Hershey tapped into the consumer insights of the said audience segment for the candy bar’s makeover and relaunch Based on millennial-shaped ideas,...

Read Time:1 Minute, 22 Second

Campaigns Featured News Social Media Technology

Fox Sports Launches Pilot Social Push with #18TOWIN

Thomas Ng

January 20, 2016January 21, 2016

The digital exercise will feature all 18 Bundesliga clubs in training as some of the world's best players go up against their own FOX Sports...

Read Time:2 Minute, 36 Second

January 18, 2016January 19, 2016

Heineken Uncaps Global Push to Celebrate Moderation

Deborah Joy Peter

It is based on a survey conducted in five countries including the United States, United Kingdom, the Netherlands, Mexico, and Brazil Heineken has rolled out a global...

Read Time:1 Minute, 49 Second

January 18, 2016January 19, 2016

Virgin Hotels Heads to Chicago Campaign-Ready

Thomas Ng

Supporting the debut, the brand has rolled out a series of six animated videos based on cleverly-written online reviews from guests Hospitality group, Virgin Hotels, has launched its...

Read Time:1 Minute, 23 Second

Tourism Australia Names Hemsworth Global Ambassador

January 18, 2016January 19, 2016

A new campaign will premiere globally on the eve of Australia Day to highlight the nation’s landmark beaches and coastal experiences Tourism Australia has appointed...

Read Time:1 Minute, 32 Second

Panini America Scores Kevin Durant Partnership

January 14, 2016January 14, 2016

As a global NBA spokesman for the brand, his autographed memorabilia will retail via Panini America and Panini Authentic Sports and collectibles company, Panini America,...

Read Time:1 Minute, 11 Second

Reebok Slips Into Style with DanceOn Partnership

January 13, 2016January 13, 2016

An influencer campaign aims to elevate three iconic dancers to global brand ambassadors for the sports brand’s upcoming Studio collection Reebok has teamed up with...

Read Time:59 Second