Campaigns Archives | World Branding Forum

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IMA Launched a New Integrated Advertising and Communications Campaign for the CMA Certification Program The campaign emphasizes the strategic value of CMAs (Certified Management Accountant) in...

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Campaigns Featured News

MPA Launches Media Credibility and Trust Campaign

Olivia Pearce

October 3, 2017October 3, 2017

Campaign Launched by MPA to Share Message of Credible, Trusted, and Engaging Content in Magazine Media The Association of Magazine Media today announced that 123...

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Campaigns Featured Marketing

GroundTruth and Taco Bell Campaign Boosts Live Más Scholarship

Olivia Pearce

September 29, 2017September 29, 2017

Scholarship Programme Benefits from Heightened Media Awareness and a Portion of Doritos Locos Tacos Sales GroundTruth (formerly xAd), the leading global technology platform driving offline...

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Campaigns Featured News

blu “Something Better” Campaign Spotlights Vaping Category

Olivia Pearce

September 29, 2017September 29, 2017

Real Consumers and Tastemakers Share Their Journey to “Something Better” and Experiences with blu on New Digital Campaign Hub blu, a pioneer in the electronic...

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Campaigns Featured News

Peet’s Coffee Launches “What Fills Your Cup?” Brand Campaign

Olivia Pearce

September 28, 2017September 28, 2017

In Debuting "Share Your Passion" Documentary Style Content, Pioneering Craft Coffee Brand, Peet's Coffee, Invites Consumers to Showcase the Pursuit of Aspirations that Enrich their...

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Campaigns Featured News

Bayer Leads Global Campaign for 10th World Contraception Day

Olivia Pearce

September 27, 2017September 27, 2017

Bayer Reinforces the Importance of Empowering Women to Make Informed Choices About Their Sexual and Reproductive Health with Their Healthcare Provider First launched in 2007,...

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Advertising Campaigns Featured Marketing News

“A World of Its Own” Unveiled by Mexico Tourism Board

Olivia Pearce

September 27, 2017September 27, 2017

Mexico Tourism Board Campaign Builds Upon Mexico's Positioning as a Mega-Destination, Offering Visitors a Lifetime of Experiences The Mexico Tourism Board unveiled a new global...

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Advertising Campaigns Featured Marketing News

Alcon DAILIES and US Olympians Launch Invisible Edge Campaign

Joshua Hughes

September 26, 2017

Global Leader in Eye Care Launches New Consumer Education Campaign 'Invisible Edge' with Olympic Medallists Alcon, a division of Novartis, announced a new campaign called...

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Campaigns Featured Marketing News Public Relations

Julius Meinl to Launch Annual ‘Meet with a Poem’

Olivia Pearce

September 26, 2017September 26, 2017

Thousands to Reconnect in Julius Meinl Annual ‘Meet with a Poem’ Initiative Viennese coffee roaster, Julius Meinl, is launching its annual Meet With A Poem...

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Campaigns Featured Marketing News

Campaign to Target Key Demographic Groups Such As Millennials, Hispanics and Families

Olivia Pearce

September 25, 2017

Autotrader Launches its new "Shop All The Cars" Integrated US National Marketing Campaign On the heels of celebrating its 20th anniversary as the first US...

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Campaigns Featured News

The Y’s Second Phase US Nationwide Campaign Highlights “Us”

Olivia Pearce

September 25, 2017

"For a better us." Campaign Creative Focuses on Uniting People and Strengthening Community Bonds Through Programs and Resources Available at the Y Today, the YMCA...

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Advertising Campaigns Featured News

Coca-Cola’s First In-Game Advertising

Joshua Hughes

September 22, 2017February 5, 2018

Coca-Cola Signs Alex Hunter as Brand’s First Virtual Athlete Ahead of next summer’s 2018 FIFA World Cup, The Coca-Cola Company has released its first-ever in-game...