With many young adults living back at home due to the pandemic, ORBIT wants to keep your helicopter parents occupied so you can finally date in peace
Unsolicited dirty messages on dating apps aren’t the only challenges millennials are faced with while trying to land a quality date this year. Whether it’s due to travel restrictions, workplace flexibility or simply the need to move back home, many young adults are moving back in with their parents, making the ability to go out on a date more difficult than ever. So just in time for cuffing season, ORBIT gum is stepping in to “babysit” your parents so you can date in peace without all the prying questions and wandering eyes.
Introducing ORBIT Gum’s Parent Sitter Pack: a perfectly curated package of at-home activities to keep nosy parents out of your love life.
The full ORBIT Parent Sitter Pack has something for every type of parent and includes an online cooking class for parents who love to keep their hands (and stomachs) full, a plant delivery service for parents who need to take care of something other than their grown child, and a subscription to a TV streaming service because parents also need to binge-watch and chill.
The ORBIT Parent Sitter Pack comes as part of the brand’s new Keep It Clean campaign, which seeks to clean up dirty dating habits and give daters the tools they need to successfully navigate the world of dating online. ORBIT wants to relieve some of the pressure that comes with dating in 2020 and make it fun again because, at the end of the day, all you need to make a good first impression is fresh breath and a confident smile.
“From eggplant emojis to late-night ‘U Up?’ texts, daters have enough to stress about when it comes to navigating the dirty world of dating,” said Sally Tran, Senior Brand Manager, ORBIT Gum. “With so many young adults moving back home, it adds a whole new layer of difficulty in landing those seemingly elusive, clean dates. That’s why ORBIT is doing what we can to give our fans everything they need to navigate the twists and turns of dating in 2020.”
The Parent Sitter Pack isn’t the first time ORBIT has helped clean up dirty dating this year. In March, the brand reimbursed fans who shared their own cringe-worthy dating stories with the ORBIT Bad Date Rebate so they could get a second shot at love.