Orange and Publicis Conseil launch Catch Christmas global campaign
Orange, a multinational telecommunications brand, is launching its new Christmas campaign with Publicis Conseil around its star offer, the “Connected House” and a theme worthy of our childhood dreams: for the first time, we will be able to capture the real Santa Claus when he comes to the house… in shops or on the street.
It all begins when a group of children and teenagers from the same neighborhood embark on a mission that no one has ever succeeded before them: catching the real Santa Claus. Their ingenious organisation, the solidarity of their crew and the help of the connected home technology will bring them considerably closer to their goal, to the rhythm of a jingle bells cover especially re-orchestrated by Orange in punk mode. Will this capture plan just be a dream or a reality? It is up to the viewer to decide.
The film, titled “We got him!” and directed by Jeff Low, will be broadcast from today in cinema and TV with a 60-second format broadcast during the half-time of the France-Moldova football game.
The aim of Publicis Conseil and Orange is to make the #AttrapezNoël (Catch Christmas) mission the business of all French people through a powerful and jubilant global campaign for the holiday season with print, digital, social networks, in stores, in League 1 stadiums and special operations.