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A leading Canadian jeweller, Michael Hill, welcomes Miranda Kerr as its first global brand ambassador. This collaboration signals a new chapter for the brand and coincides with a major brand refresh.
Michael Hill Rebranding is A Major Makeover
Michael Hill’s brand refresh touches every aspect, from a new logo and website to social media, design elements, and even a new global flagship store.
The brand also introduced a new colour palette and packaging focusing on simplicity, drawing inspiration from the beauty of the green New Zealand landscapes where Sir Michael Hill’s story began nearly 45 years ago.
Jo Feeney, Chief Marketing Officer at Michael Hill, stated,
“Our new branding aims to continue telling the story of our proud heritage and bring to life the vision we’ve been working towards for the past two years of building a premium, aspirational brand that moves with the times and shifts perceptions. Each element of our rebrand has been carefully considered to align with our history and DNA as a brand, and to allow us to continue evolving. Our commitment to quality, craft, and creativity is just as strong today as it was when we first began in 1979.”
Miranda Kerr: The Jewel in Michael Hill’s Crown
Kicking off Michael Hill’s brand relaunch, Miranda Kerr’s 18-month ambassadorship positions the company to compete with other high-end jewellers.
Via the brand’s official announcement, Kerr herself expressed her excitement about being part of Michael Hill’s transformation at this crucial moment.
Not only that, but she also emphasised the special significance of this partnership to her. Reflecting on her career, she fondly recalled that, one of her earliest photoshoots was with Michael Hill over 20 years ago.
Kerr described the brand’s evolution as “super exciting,” noting their ongoing commitment to creating beautiful, sentimental jewellery that captures meaningful moments. Further, she praised the campaign and the brand’s elevated direction, stating her pride in supporting Michael Hill as they embark on their next chapter, much like they supported her in the early days of her career.
Michael Hill’s CEO, Daniel Bracken, sees Kerr as a key player in their long-term brand vision. He expressed their pride in having her represent the brand, especially during this significant transformation. Bracken highlighted their shared commitment to sustainability, aligning Kerr’s practices with Michael Hill’s goal of becoming a leader in sustainable jewellery.
Michael Hill x Miranda Kerr: A Match Made in Luxury
Ultimately, this fresh collaboration embodies a mutual understanding of shared values, aspirations, and a commitment to excellence in craftsmanship and creativity. It’s a partnership that signifies growth, evolution, and the beginning of an exciting new chapter for both Miranda Kerr and Michael Hill.
The partnership will see Kerr in their new advertising campaign, ongoing promotions, and social media initiatives.
To discover more about Michael Hill, visit http://www.michaelhill.ca or follow Michael Hill on Instagram at @michaelhillj.
About Michael Hill
Since 1979, Michael Hill has been dedicated to creating beautiful jewellery to mark each special moment in your story. And it all began with a true love story of its own: Michael Hill, the company, is the result of a labour of love and a lifetime partnership between Sir Michael and Lady Christine Hill. Since its beginnings in a small town in New Zealand, to an international brand with stores throughout Australia, New Zealand, and Canada, Michael Hill remains committed to offering fine jewellery with a focus on quality, craftsmanship, and responsibility.
