Meiji’s light-hearted, comedic campaign spotlights a series of teens solving unsatisfying snacking moments with the help of a friendly giant panda
Snacking is a big deal, and unsatisfying snacking occasions are big disappointments. Meiji America Inc. will show candy and cookie fans why their tasty, interactive snack is the automatic answer to all snacking questions through its new “Hungry Panda? Hello Panda!” campaign.
The light-hearted, comedic campaign spotlights a series of teens solving unsatisfying snacking moments with the help of a friendly giant panda. In each spot, the heroes are upset with a bland, messy, or inedible snack and a comical giant panda saves the day with MEIJI HELLO PANDA, the fun, bite-size treat with a smooth chocolate crème centre in a crunchy shell.
The 4-part campaign series produced by Stories International, Inc. debuted with a:15 spot across digital channels, followed up with a rotation of 15 and:6 spots that will air throughout this summer. Media distribution will be managed by Cool Nerds Marketing.
MEIJI HELLO PANDA chocolate, strawberry, vanilla, and new caramel flavour will be featured throughout the series. In addition, the versatile “_____ Panda? Hello Panda!” theme will roll out on all marketing and PR activities along with this campaign.