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Universal Pictures’ spectacular new cinematic event, “Wicked,” based on the beloved Broadway musical phenomenon about the untold story of the witches of Oz, soars into theatres this holiday season, and Lexus is along for the ride.
Custom TV Spot Featuring The 2024 Lexus TX to Kick-Off Brand Partnership
Lexus, in an exclusive partnership with Universal’s “Wicked,” is set to debut a 360-degree marketing campaign. This campaign will feature a co-branded, 30-second custom spot showcasing the 2024 Lexus TX, a vehicle that embodies luxury and innovation.
The custom TV spot, a star-studded affair, features award-winning powerhouse Cynthia Erivo as Elphaba and global superstar Ariana Grande as Glinda. The Lexus TX shares the spotlight, appearing alongside thrilling scenes from the film.
Moreover, the action is set to the movie’s iconic song, “Defying Gravity,” as it’s played on the vehicle’s Lexus Interface. The spot closes with the “Wicked”-inspired Lexus tagline, “Experience OZmazing.”
“Experience OZmazing”
“As a proud partner of Universal’s ‘Wicked,’ Lexus is helping drive audiences to experience the film’s powerful and transformative magic this holiday season,” said Cynthia Tenhouse, Pice President of Lexus marketing. “Offering three-row luxury, innovative technology, and plenty of cargo space for extra broomsticks, the Lexus TX is the perfect vehicle for travellers, wherever the road may take them.”
The custom spot headlines a 360-degree marketing campaign – set to appear in a wide range of media – including dealer point-of-sale marketing, co-branded social content and sponsorship of the film premiere. The 30-second spot will air on Hulu, YouTube and Linear throughout the promotional window, running October 21 through December 6, 2024.
For more information on the Lexus TX, visit www.lexus.com/tx and the Lexus Newsroom.
Universal Pictures’ Wicked arrives in theatres on November 22, 2024
One of the most beloved and enduring musicals on the stage, “Wicked” makes its journey to the big screen as a spectacular, generation-defining cinematic event this holiday season.
“Wicked,” directed by acclaimed filmmaker Jon M. Chu and co-starring Oscar winner Michelle Yeoh, Jonathan Bailey, Marissa Bode, Ethan Slater and pop culture icon Jeff Goldblum, arrives in theatres on Fri., November 22, 2024.
