Kellogg Company donates £39k to support anti-bullying and LGBTQ advocacy efforts
Kellogg Company continues its partnership with GLAAD as an official sponsor for Spirit Day on October 17 by launching a new “All Together Cereal” and donating US$50k/£39k to support GLAAD’s anti-bullying and LGBTQ advocacy efforts. The cereal brand was a winner of the World Branding Awards in the Cereals category.
As a company, Kellogg dedicates efforts to promote inclusivity in the communities where we both work and play. The company, its employees and brands join millions of people “going purple” to support the LGBTQ youth community and Spirit Day—one of the largest and most visible anti-bullying campaign in the world.
This year, Kellogg releases the all-new, limited edition 2019 “All Together Cereal” with six mini cereal boxes packaged inside one larger exclusive “All Together” box to celebrate the belief that we all belong together. The box brings together six of the famous Kellogg mascots and cereals inside the same carton as a symbol of acceptance no matter how you look, where you are from or who you love.
Each limited-edition carton of “All Together Cereal” will include individual boxes of some of Kellogg’s most beloved cereals including Kellogg’s Frosted Flakes, Froot Loops, Rice Krispies, Raisin Bran, Frosted Mini-Wheats and Corn Flakes.
Priscilla Koranteng, Vice President, Global Talent and Chief Diversity Officer at the company, said in a statement that the company is firmly committed to equity and inclusion in the workplace, marketplace, and in the communities where they work and live. The company has long been allies and supporters of LGBTQ employees, their families and the community. For more than 100 years, the company has nourished families so they can flourish and thrive, and the company continues to welcome everyone to the table, she added.
“We are happy to partner with Kellogg’s again this year to help extend the important message of Spirit Day to households across the country,” said John McCourt, Senior Director of Development & Integrated Marketing at GLAAD.
“The All Together cereal encompasses the values of diversity, equality, and solidarity that Spirit Day is all about, and we hope that LGBTQ youth everywhere receive the messages loud and clear.”
Around the world, Kellogg employees will have the chance to participate in conversations that enable the company to build a culture where all employees are inspired to share their passion, talents and ideas.