Hawes & Curtis has introduced its newest travel-savvy styles for both men and women with a campaign dubbed Whatever Your Journey.
British heritage brand, Hawes & Curtis has unveiled its SS19 campaign. Called Whatever Your Journey, it captures the spirit of travel and celebrates the experiences of the marque. A voyage through time and trends, it has the goal to connect real people with real stories.
From a single Jermyn Street shirt-maker in 1913 to the style giant it is today, clients have included royalty, Hollywood stars, sporting heroes, and more. The effort draws on the idea that Hawes & Curtis is the fashion destination for every occasion and important life event.
Combining luxury with essentials, the dual offering is a sophisticated, pared-down edit of practical pieces. Key menswear picks span travel suits, non-iron shirts, Italian linen blazers, and smart separates. The womenswear line boasts lightweight linen shirts in sorbet shades.
Additional highlights include signature pussy bow blouses with updated seasonal prints and sharp executive cotton shirts that exude presence and professionalism. The campaign has just rolled out online and entails an in-store strategy to draw customers at the retail level.
“We want customers to know that we will provide them with sartorial essentials for every step, from graduation to that first interview to their wedding day,” Touker Suleyman, CEO of Hawes & Curtis.