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Greenpeace, the independent campaigning organisation, has collaborated with DDB Hong Kong to unveil its latest exhibition – ‘Seabed’. The showcase, helmed by the East Asian arm of the global organisation, pulled back the covers of its centrepiece a few days ago.
At first glance, the Seabed looks like your everyday cocoon of heaven at home: a warm, inviting bed with soft, rich blue covers over an ocean-blue bedding set. However, once the comforters give way, what lies beneath is a stark contrast to its supposed luxury.
Behind the peaceful back support is a mattress created from real ocean trash, retrieved from the Sai Kung district by a Greenpeace Hong Kong volunteer. Sai Kung is well-known for its UNESCO heritage sites and natural bodies of water, an irony given its high levels of single-use plastic trash.
The Greenpeace and DDB Hong Kong collaboration aims to make the invisible visible, alluding to the pollution in our waters and nature around us. The ‘Seabed’ exhibition also sheds light on the grim reality of where the world’s marine life calls home – in trash-polluted waters.
DDB Group Hong Kong’s Creative Director, Phoebe Chan, shared, “This initiative really exemplifies the belief that creative communication has great power to make an impact. Once people look beyond the ordinary and see for themselves the realistic state of the seabed, we are hopeful that people will now think twice about disposing of plastic in the ocean.”
In Hong Kong, at least 48,000 pieces of plastic are estimated to be expelled into Tolo Harbour everyday. Swept away by the waves, the plastic waste does not disintegrate but is carried from shore to shore, circling the globe.
The ‘Seabed’ exhibition is held at the PMQ gallery in Hong Kong’s Central District and is available until the 16th of July.
