Dom Pérignon had rolled out Assemblage in partnership with Lenny Kravitz. The push is his first as CD and photographer for the brand.
Dom Pérignon has launched Assemblage, an exhibition of original photography by Lenny Kravitz. The push is his pilot project as creative director and photographer for the champagne juggernaut. An artistic collaboration, the New York chapter spans a series of striking imagery from an intimate dinner party at the star’s Los Angeles home.
Combining different people, disciplines, generations, and worlds, he brought together truly singular personalities. The line-up includes his daughter, Zoë Kravitz; designer, Alexander Wang; choreographer, Benjamin Millepied; actors, Harvey Keitel and Susan Sarandon; model, Abbey Lee Kershaw; and soccer legend, Hidetoshi Nakata.
Reinventing its heritage is an ongoing aim of Dom Pérignon. The exercise is meant to capture said vision. Assemblage is an extension of the brand’s advertising campaign focused on its vintage offerings. Next year, the tie-up will continue with the creation of a limited edition. The exclusively-curated exhibition will be on view until 6 October 2018.