Clayton Runs Campaign to Draw Home Buyers

Construction brand, Clayton, has rolled out a push across television to educate Americans on the benefits of off-site home-building.

Home builder, Clayton, has released a television campaign to educate Americans on the benefits of off-site construction while aiming to showcase the modern prefab home. Titled Prefabulous, the push supports the mission to elevate the manufactured housing industry.

The effort also challenges myths which create misconceptions around said method. The ad takes viewers inside the set of a building facility and follows a family through a property as it is being constructed, highlighting both high-end features and modern design.

“This campaign was created to help more families realise they can attain a quality home without sacrificing modern amenities. Off-site construction can make the dream of home ownership a reality by leveraging innovative practices, automation, and bulk purchasing power,” said Brand CEO, Kevin Clayton.