Convenience retailer, 7-Eleven, has launched a holiday promotion. Its brewed coffee and bottled water will be sold for 19 cents on 1 January.

Convenience retailer, 7-Eleven, is ringing in the new year with a deal on its fresh-brewed coffee and Pure Water bottled liquid. With the items featuring a 19-cent price tag, shoppers can enjoy the holiday offer via the brand’s 7Rewards loyalty programme and mobile app.

The coupons can be redeemed from 12:01 am to 11:59 pm on 1 January, with each patron entitled to a single purchase. Pure Water is the marque’s best-selling bottled drink while its coffee sells a million cups per day. The marque was the first to serve coffee in to-go cups.

The above was first introduced in 1965 at its Long Island stores. The 7-Eleven beverage bar serves hot tea and hot chocolate also. At no extra charge, customers can create their perfect cup with sweeteners, plain and flavoured creamers, syrups, and choice toppings.

Flavours, blends, and roasting levels were developed exclusively for the retailer. Its purely Colombian beans are responsibly sourced from growers whose farms meet strict guidelines. Said code helpe protect the environment, conserve wildlife, and sustain local communities.

“We want to deliver experiences our customers want and deserve. As we all celebrate the new year, what better way to reward our shoppers than to give them valuable promotions on products they love,” said Gurmeet Singh, Chief Digital Officer for 7-Eleven.

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