Butterfinger has launched a promotional push to introduce its revised snack bar offering concocted from a new and improved recipe.

Butterfinger has rolled out a campaign targeting its American consumers. Dubbed Better Butterfinger, the effort focuses on a new and improved recipe, and features a main creative spot as well as executions across the snack brand’s digital and social media platforms.

The reimagined offering is now available at retailers countrywide. The revised concoction combines American-grown peanuts with a rich chocolate coating for a robust experience. Also, its packaging has been enhanced with a double-layered exterior to retain freshness.

With placements across several cable and network channels, the commercial present an irreverent character to embody the “crispety, crunchety, and peanut buttery” essence of the label and capture its slogan evolution: Nobody lays a finger on my better Butterfinger.

The product is part of a portfolio of brands that includes Ferrero Rocher, Nutella, Kinder Joy, and Tic Tac. Fans can get further information online and engage with the campaign through Facebook, Twitter, and Instagram.

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