Budweiser sponsorship to amplify visibility and influence of football league, players and avid supporters
The end of this year’s World Cup marks a new beginning as Budweiser becomes the first official beer sponsor of the US National Women’s Soccer (Football) League (NWSL). The multi-year partnership is built on the brand‘s commitment to continue supporting women’s football, not just every four years but on a year-round basis.
“Budweiser has supported the US Women’s National team for three decades,” said Monica Rustgi, Vice President of Marketing for Budweiser. “But we realise there is so much more the brand can do. Becoming the official beer sponsor of the NWSL is our way of not just supporting the US Women’s Team once every four years, but also supporting women’s soccer every single day.”
The deal makes Budweiser one of the biggest sponsors of the NWSL, with naming rights to the playoffs, the championship, the MVP trophy, and a newly created “Most Valuable Supporter” award for the league’s biggest fan.
It will activate the sponsorship locally in the US, with support of the teams and stadiums. And Budweiser’s commitment will not stop at the end of the NWSL season. An innovative off-season programme will give NWSL players immersive training on the business side of sports from Budweiser executives.
“We are thrilled to embark on a long-term partnership with Budweiser,” said Amanda Duffy, President of the National Women’s Soccer League. “The brand’s support is significant and will amplify the visibility and influence of the league, our players and avid supporters. This collective goal to advance women’s soccer in the United States will only further propel the efforts of NWSL, as we look to bring the passion for World Cup play back home to league games.”
“As a player, you always strive and hope for long term commitments from sponsors to support and grow the game,” said Brandi Chastain, US soccer legend. “Budweiser’s sponsorship of the NWSL shows that they are not just a champion of women’s soccer abroad, but that they are invested in the further development of the sport in their own backyard.”
Budweiser was a winner of the World Branding Awards in the Beer category.