British Airways Locks in Viceland Programming Deal

Viceland’s specially selected content is now available across all British Airways long-haul flights, through its High Life Entertainment system.

British Airways has inked a deal with Vice Media, securing its position as the first airline in the world to broadcast shows from the new lifestyle and culture television network, Viceland, during its flights. The network features series around contemporary culture to include music, food, fashion, and more.

Targeting young people, the partnership follows the media company’s premiere of the critically acclaimed channel launched earlier in the year on Sky for UK viewers. Bringing premium programming to an even more international audience, the United States and Canada came to enjoy the same debut.

Meanwhile, Viceland’s specially selected content is now available across all British Airways long-haul flights, through its High Life Entertainment system. Programming will now include Noisey, hosted by Zach Goldbaum; Dead Set on Life; and Vice World of Sports—with more soon to come.

“Designed for a millennial audience, Viceland’s content adds a fantastic, new option through our High Life Entertainment platform for our customers who want to see the world from a fresh and challenging perspective,” said Troy Warfield, Director of Customer Experience at British Airways.

British Airways was a national winner of the 2016-2017 World Branding Awards in the Airline category.