Energizer mascot rebranded
Energizer and the pink rabbit mascot have been synonymous with batteries for a number of years. The mascot is now getting a makeover, to ensure...
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Pantene Launches New Revival LGBTQ Campaign
Pantene’s new campaign is a revival of the brand’s iconic 1986 “Don’t Hate Me Because I’m Beautiful” advertisement As a brand once known for a...
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American Express Teams Up with Andy Murray at Wimbledon
Tennis champion Andy Murray to become newest American Express Ambassador and 'virtually' host on-site activation for fans American Express has announced its partnership with two-time...
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Coca-Cola turns Sprite bottles clear
Coca-Cola have announced that it will change the packaging of their Sprite bottles from green to clear. Even though the green bottles are recyclable, the...
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Jose Cuervo “Father of Tequila” Campaign Celebrates 250 Years
Jose Cuervo "Father of Tequila" campaign puts heritage and provenance at the center of all forthcoming initiatives Jose Cuervo Tradicional announced today the launch of...
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Burger King and Netflix team up
To celebrate the return of Stranger Things, the popular Netflix series, Burger King has launched the Upside Down burger. The burger, only available in the...
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East Meets West and the backfiring plastic bag
In a bid to encourage people to think twice about using plastic bags, Vancouver shop East Meets West started a campaign that has unfortunately backfired...
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Amazon now the world’s most valuable brand
Amazon has become the world's most valuable brand in 2019. Brand Z, the world’s largest brand equity base has announced that Amazon has finally beaten...
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Adidas brings the Creators Club to the UK
Adidas will be launching their Creators Club in the UK following it’s huge success in the US. The Creators Club system allows consumers to rise...
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Warner Bros rebranded Warner Records after 61 years
Warner Bros. and it’s logo is famous world wide having stayed the same for over six decades. Founded in 1958, Warner Bros. Records was a...
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Lacoste’s Emotional “Crocodile Inside” Campaign
Lacoste is the most recent example of a brand who let the story—not their product—drive the incredible narrative.
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YSL Beauté and Kaia Gerber Hit the Road
YSL Beauté has teamed up with ambassador, Kaia Gerber, and beauty director, Tom Pecheux, for a journey carved around makeup and music.