Olivia Pearce, Author at World Branding Forum

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Silk challenges athletes to sweat it out with Michael Phelps and Aly Raisman for a chance to win at-home gym essentials and free Silk ULTRA...

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Campaigns Featured News

Coca-Cola to trial paper bottle prototype with online retailer in Hungary

Olivia Pearce

February 16, 2021

Coca-Cola's paper bottle moves from the lab to the market The Coca-Cola Company’s first-ever paper bottle prototype is transitioning from the lab to the marketplace...

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IKEA accelerates transformation towards recycled polyester

Olivia Pearce

February 10, 2021

IKEA is committed to ending the dependency on virgin fossil materials and use only renewable or recycled materials by 2030 In 2019, IKEA announced the...

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IKEA launches new 2030 forest agenda for improved forest management

Olivia Pearce

February 9, 2021

IKEA announces agenda to further enhance biodiversity, mitigate climate change and drive innovation to use wood in even smarter ways The IKEA business has for...

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Advertising Featured News

Mtn Dew reveals the first-of-its-kind Super Bowl ad with John Cena

Olivia Pearce

February 4, 2021

John Cena stars in Mtn Dew's Super Bowl spot that gives fans the chance to win one million dollars Mtn Dew will showcase new Mtn...

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Oikos announces grant programme to strengthen the fitness industry

Olivia Pearce

February 4, 2021

Oikos commits 100% of February profits from the sale of new Pro Product Line to fitness PROs and independent gyms to support the fitness community...

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Stella Artois and Lenny Kravitz inspires you to savour moments together

Olivia Pearce

February 2, 2021June 13, 2023

Stella Artois spotlights the value of time spent together by debuting a new 360 campaign and film starring the legendary musician An official sponsor of...

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Advertising Campaigns Featured News

Old Spice encourages guys to smell ready for anything in 2021

Olivia Pearce

February 1, 2021

Old Spice encourages guys to smell new possibilities, realise the true potential within, and manifest their own greatness in 2021 Old Spice unveils the new...

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Airbnb partners with RB, the makers of Lysol to protect hosts and guests

Olivia Pearce

February 1, 2021

Partnering with RB and Lysol allows Airbnb to build on its commitment to responsible travel and the well-being of the communities its hosts call home...

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Advertising Campaigns Featured News

Cutwater Spirits unveils “Cut Out” ad campaign with Emily Hampshire

Olivia Pearce

January 29, 2021

The campaign is all about cutting away from the daily routine and draws from the core values that have inspired Cutwater since the brand's very...

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Huggies brand to hero new-borns like never before in new ad

Olivia Pearce

January 28, 2021

Huggies will welcome game day babies on America's biggest advertising stage UK Kimberly-Clark brand, Huggies, is proud to announce its debut appearance in the big...

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Michelob ULTRA showcases a different side of success: Joy

Olivia Pearce

January 27, 2021

Serena Williams, Anthony Davis, Peyton Manning, Brooks Koepka, Jimmy Butler, Alex Morgan and others help bring to life Michelob ULTRA's provocation: "Are you happy because...