Olivia Pearce, Author at World Branding Forum

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Sarah Jessica Parker is the new face of Jordache for both The Jordache Look and Jordache women's collection. The brand's new campaign was shot by...

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Branding Featured News Technology Videos

EA SPORTS Becomes Official Videogame of Real Madrid C.F. in Partnership Deal

Olivia Pearce

July 21, 2015July 21, 2015

Real Madrid C.F. Stars Get New Player Likeness for EA SPORTS FIFA 16 Electronic Arts and Real Madrid C.F. have signed a three year partnership...

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Campaigns Featured News

Sling TV Rolls Out First National U.S. Advertising Campaign Targeting Millennial Consumers

Olivia Pearce

July 20, 2015

Campaign juxtaposes “Old TV” with Sling TV’s new TV model Sling TV today released its first U.S. advertising campaign nationally across TV, social and digital...

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Campaigns Featured News Videos

euphoria Calvin Klein Launches New Global Ad Campaign featuring Supermodel Natalia Vodianova

Olivia Pearce

July 17, 2015July 17, 2015

Campaign Celebrates the Fragrance's 10 Anniversary Calvin Klein and Calvin Klein Fragrances will launch a new global advertising campaign for the euphoria Calvin Klein fragrance,...

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Branding Featured News

Rihanna is New Contributing Creative Director and Punk & Poet Ambassador for Stance

Olivia Pearce

July 16, 2015

Stance Releases Two Limited Edition Styles by Rihanna to Launch the Ongoing Partnership with the Brand Rihanna has joined Stance as a contributing Creative Director...

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Design Featured News

Sheraton Hotels & Resorts Reveals New Visual Identity with Re-Designed Website

Olivia Pearce

July 15, 2015April 20, 2023

Starwood's Largest and Most Global Brand, Sheraton's Website Features Elevated Design, Engaging Content and Enhanced Functionality Sheraton Hotels & Resorts, part of Starwood Hotels &...

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Branding Featured News

America’s Iconic Snack Cake, Twinkies, Celebrates 85th Anniversary with Cookbook Launch

Olivia Pearce

July 14, 2015

Sweet and Savoury Collection Celebrates Anniversary with More Than 50 Fan Contributed Recipes Marking 85 years since the Twinkie danced onto America’s sweet stage destined...

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Moët Hennessy Celebrates as its Properties are Listed on UNESCO’s World Heritage List

Olivia Pearce

July 13, 2015

Among the Distinguished Sites, Clos Des Lambrays in Burgundy and Seven Belonging to Champagne Maisons Moët & Chandon, Dom Pérignon, Mercier, Veuve Clicquot and Ruinart...

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Campaigns Featured News Videos

VIDEO: Coca-Cola Drops Logo in Ramadan Campaign for the Middle East

Olivia Pearce

July 10, 2015

Labeless Cans Aims To Tackle Prejudice During Ramadan Coca-Cola Middle East is promoting a world without labels during the holy month of Ramadan by abandoning...

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Campaigns Featured News Videos

Levi’s Partners With Alicia Keys To Launch An All New Women’s Jean Collection

Olivia Pearce

July 9, 2015July 10, 2015

Global Brand Campaign Celebrates Individuality, Authenticity and Style The Levi's brand has announced the launch of its all new women's denim collection and Autumn 2015...

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Design Featured News

Meet the New Logitech: The Biggest Brand Transformation in its History Revealed

Olivia Pearce

July 8, 2015July 10, 2015

Rebranding Exercise includes the Launch of a Shortened "Logi" Branding on Selected Products Today, Logitech revealed its biggest brand transformation in its history. Building on...