Olivia Pearce, Author at World Branding Forum

Read Time:52 Second

Valued at $3 million, the Victoria’s Secret bra is adorned with over 9,000 precious gems while handset with diamonds and emeralds in 18-karat gold. Victoria’s Secret...

Read Time:1 Minute, 39 Second

Branding Campaigns Featured News

Stuart Weitzman Steps into Style with the Gigi Boot

Olivia Pearce

October 25, 2016October 25, 2016

Titled #doitright, a short directed by James Franco is slated to premiere across the Stuart Weitzman website to kick off the global debut. Stuart Weitzman...

Read Time:1 Minute, 13 Second

Branding Featured News Videos

Reebok Enhances Fluidity with Liquid Factory

Olivia Pearce

October 24, 2016October 24, 2016

The first concept shoe born from the process is the Reebok Liquid Speed, an energy-return-focused shoe with foot sensory feedback. Reebok has introduced Liquid Factory, a...

Read Time:1 Minute, 20 Second

Featured Industry News

Y&R Appoints David Patton as Global President

Olivia Pearce

October 21, 2016October 21, 2016

Y&R has made a series of key appointments, including the recent hire of Grey Group EMEA lead, David Patton, who joins in January 2017. Y&R...

Read Time:1 Minute, 0 Second

Branding Featured News

Target Springs into Fashion with Victoria Beckham

Olivia Pearce

October 20, 2016October 20, 2016

Target is collaborating with British fashion icon, Victoria Beckham, to roll out an exclusive spring collection for women and children next year. Target has launched...

Read Time:1 Minute, 2 Second

Branding Featured News

Revlon Names Ciara Newest Global Brand Ambassador

Olivia Pearce

October 19, 2016October 19, 2016

Ciara will support the brand’s colour cosmetics and Choose Love push by promoting the Revlon ColorStay Eye and Kiss Balm launches. Revlon has named fashion...

Read Time:1 Minute, 8 Second

Branding Featured News

Bounty Makes Messes Fuss-Free with Kristin Cavallari

Olivia Pearce

October 18, 2016October 18, 2016

Paper towel brand, Bounty, has partnered with designer and New York Times bestselling author, Kristin Cavallari, to make cleaning fuss-free. Bounty, the paper towel brand under...

Read Time:1 Minute, 37 Second

Branding Featured News

eBay Collective to Enhance Shopper Experience

Olivia Pearce

October 17, 2016October 17, 2016

eBay Collective was created for the brand’s 164 million buyers on the lookout for sought-after products from trusted dealers and galleries. Online retail giant, eBay...

Read Time:1 Minute, 50 Second

Branding Campaigns Featured News

David Yurman Adds Fall Sparkle with Bruce Weber

Olivia Pearce

October 14, 2016October 14, 2016

David Yurman has taken the disruptive advertising approach for its latest campaign which features a short film series by Bruce Weber. Luxury jeweller, David Yurman,...

Read Time:1 Minute, 19 Second

Branding Campaigns Featured News

Baby Magic Shines the Spotlight on Millennial Dads

Olivia Pearce

October 13, 2016October 13, 2016

Side-by-side with the original 1958 images, Baby Magic has worked to re-imagine a classic push so that it features four millennial dads-to-be. Global infant care giant,...

Read Time:1 Minute, 56 Second

Branding Campaigns Featured News Videos

Dove Chocolate Celebrates Going from Bean to Bar

Olivia Pearce

October 12, 2016October 12, 2016

The digital campaign features three videos with Chef Morou Ouattara and covers the Dove Chocolate making journey and brand heritage. Mars Chocolate North America has...

Read Time:45 Second

Branding Featured News

Burger King Pampers Fans Royally with Bacon Burst

Olivia Pearce

October 11, 2016October 11, 2016

A celebration of bacon, the latest Burger King roll-out follows the Cheetos Chicken Fries debut which commenced earlier in September. Burger King has launched the...