Olivia Pearce, Author at World Branding Forum

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Blue Diamond Resorts is bringing the au-naturel adult experience to its new resort opening up on the shores on Negril, Jamaica in February. Blue Diamond...

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Branding Featured News

British Airways Does The Big Easy with Nicole Scherzinger

Olivia Pearce

December 14, 2016December 14, 2016

British Airways has added Nicole Scherzinger and YolanDa Brown to its Mardi Gras VIP flight line-up which launches its New Orleans route. Nicole Scherzinger and...

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Branding Featured News

Don Julio Raises the Bar on 1942 Tequila Classic

Olivia Pearce

December 13, 2016December 13, 2016

In conjunction with the holiday season, Don Julio has added to its portfolio with the introduction of a new look 1942 tequila bottle. Don Julio...

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Branding Featured News

Hyatt Centric Adds Twelfth Hotel with Waikiki Debut

Olivia Pearce

December 12, 2016December 12, 2016

Travellers can now experience the new Hyatt Centric Waikiki Beach hotel which has just rolled into Hawaii to offer a luxury experience. Hyatt Centric has...

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Branding Featured News

Hilton Garden Inn Rolls Luxury into Hong Kong

Olivia Pearce

December 9, 2016December 9, 2016

The Hilton Garden Inn debut in Hong Kong supports the brand’s Asian expansion, offering travellers a new business and leisure experience. Hilton Garden Inn has...

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Branding Featured News

Aussie Hands Laura Polko Brand Ambassadorship

Olivia Pearce

December 8, 2016December 8, 2016

Procter & Gamble haircare brand, Aussie, has officially named Laura Polko its ambassador to deliver tips and how-to videos on its products. Aussie, a Procter...

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Branding Featured News

The Luxury Collection Sees Europe Expansion with Five

Olivia Pearce

December 7, 2016December 7, 2016

The Luxury Collection is expanding its brand presence across Europe with two London locations and three in Paris, Cortina, and Yerevan. The Luxury Collection, under...

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Branding Featured News

Rosewood Hotels Sets Sights on Mexico for Mandarina

Olivia Pearce

December 6, 2016December 6, 2016

Rosewood Hotels expands its presence in Mexico with the upcoming debut of Mandarina, a luxury location slated to premiere in 2019. Rosewood Hotels & Resorts...

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Branding Featured News Videos

Marc Jacobs Reactivates Global #CastMeMarc Call

Olivia Pearce

December 5, 2016December 5, 2016

Marc Jacobs has reactivated #castmemarc to find its next social media sensation. The new casting call via video runs until 16 December. Marc Jacobs Beauty...

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Branding Featured News

Guess Grows Latin America Footprint with Paraguay

Olivia Pearce

December 2, 2016December 2, 2016

With the Asunción retail concept store now launched, Guess will continue its expansion strategy with further openings in Latin America. Guess has opened its inaugural...

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Branding Featured News

IMG Unveils New Corporate Branding and Emblem

Olivia Pearce

December 1, 2016December 1, 2016

In line with the rebrand, IMG will continue to operate with the goal of providing Global Peace of Mind to its members and constituents. IMG...

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Branding Campaigns Featured News Videos

Vision Direct Saves Holidays with Gizmo the Pug

Olivia Pearce

November 30, 2016November 30, 2016

UK’s Vision Direct has rolled out its 2016 holiday push starring social media sensation, Gizmo the Pug, and new arrival, Cuddles the Cat. UK-based online...