Olivia Pearce, Author at World Branding Forum

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Cole Haan, the iconic American lifestyle accessories brand and retailer of premium men's and women's footwear and accessories, is excited to announce the unveiling of...

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Campaigns Featured Marketing News

GSK Launches Vaccinate For Life Survey Across Five Countries

Olivia Pearce

November 7, 2017

GSK launches Vaccinate for Life campaign to improve awareness of the importance of vaccination throughout life and encourage better discussions between adults and healthcare professionals...

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Branding Featured News

UFC Announces New Partnership with AirAsia as “Official Airline” Partnership

Olivia Pearce

November 6, 2017

UFC announced a new multi-territory partnership with AirAsia to serve as the global brand's first-ever "Official Airline" sponsor AirAsia will begin its international activations during...

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Branding Industry

Serena Williams Chairs Board of Advisors Launched by Oath

Olivia Pearce

November 6, 2017

Oath, a subsidiary of Verizon announces the launch of a global Board of Advisors comprised of some of the most entrepreneurial, talented and socially influential...

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Campaigns Featured News

Paul McCartney Announces New Documentary with National Geographic

Olivia Pearce

November 2, 2017November 2, 2017

McCartney debuts new documentary short with National Geographic for his 'Meat Free Monday' campaign featuring Mary and Stella McCartney, Emma Stone and Woody Harrelson Paul...

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Branding Featured Marketing News

United Airlines Announces Team USA for Winter Games 2018

Olivia Pearce

November 2, 2017November 2, 2017

United Airlines unveils its sponsored athletes and exclusive customer opportunity to attend the Olympic Winter Games PyeongChang 2018 With only 100 days remaining before the...

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Campaigns Featured News

Subway Launches “Live Feed” in Food Donation Efforts

Olivia Pearce

November 1, 2017November 1, 2017

More than 40,000 Subway restaurants will mark World Sandwich Day on Friday, 3 November, with a global "Live Feed" campaign to help fight hunger Participating...

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Branding Featured News

HNA Group Aviation Industry Companies Expand Globally

Olivia Pearce

October 31, 2017November 1, 2017

HNA Group Hainan Airlines recently begins two new routes between New York's John F. Kennedy International Airport (JFK) and the Chinese cities of Chengdu and...

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Campaigns Featured Marketing News

Tiffany Haddish and Method “Fight Dirty” in Comedic PSA

Olivia Pearce

October 30, 2017October 31, 2017

Debuting at the height of cold and flu season, the Method two-minute spot is designed to raise awareness of the importance of washing your hands...

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Branding Featured News

Mila Furs Announces New Brand Identity Cara Mila

Olivia Pearce

October 30, 2017October 31, 2017

Cara Mila tasked London creative agency Luxury Branding to hone a brand identity that expressed its distinctive, leading-edge product and upstart, artistic personality Mila Furs has unveiled...

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Branding Featured Marketing News

New Rolls-Royce Phantom Heralded by Sir Kim Darroch

Olivia Pearce

October 27, 2017October 28, 2017

As the longest existing nameplate in motoring history, the Rolls-Royce Phantom has defined British luxury craftsmanship for more than 92 years The New Rolls-Royce Phantom...

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Branding Campaigns Featured Marketing News

Groupon Launches Ad Campaign Highlighting Growth of Small Businesses

Olivia Pearce

October 27, 2017October 27, 2017

“ Groupon: Where Businesses Grow and Customers Save,” highlights Groupon’s role as an effective and powerful high volume marketing platform that more than a million...