Olivia Pearce, Author at World Branding Forum

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Toyota is the global mobility partner of the Tokyo Olympics and Paralympics Toyota is the global mobility partner of the Tokyo Olympics and Paralympics, which...

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Campaigns Featured News

Magnum creates a foodie experience that evokes all the senses

Olivia Pearce

July 12, 2021

Magnum's foodie experience brings to life the brand's belief that pleasure has more than one layer Called the “Magnum pleasure sensorium”, it celebrates the brand’s...

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Branding Featured News

Heinz Tomato Ketchup introduces first 100% recyclable cap

Olivia Pearce

July 9, 2021

Heinz's move will save one billion plastic lids – enough to fill 35 Olympic swimming pools – from being sent to landfills every year globally...

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Branding Featured Marketing News

Freaks of Nature re-launches as Over The Spoon with Robot Food

Olivia Pearce

July 9, 2021

Over The Spoon aims to take the range from the specialist food aisle to the mainstream chiller to go pot-to-pot with dairy counterparts. Free-from pudding...

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Advertising Campaigns Featured News

Magnum and LOLA MullenLowe reimagines history in latest campaign

Olivia Pearce

July 8, 2021

Magnum and LOLA MullenLowe commissions renowned artist, Roberto Ferri, to realise one of the world’s greatest love stories and give them the pleasure they never...

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Campaigns Featured News

Vicks honour Doctors and Healthcare Workers in #TouchofCare campaign

Olivia Pearce

July 7, 2021July 7, 2021

PG One partners Vicks in its pledge to keep Dr Bhosale’s dreams of building a children’s hospital alive Publicis Groupe-owned, Power of One (PG One)...

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Campaigns Featured News

SmartWater encourages Americans to ‘Keep Living Smart’

Olivia Pearce

July 6, 2021

SmartWater's post-pandemic campaign features comedian and actor, Pete Davidson to commemorate the first-ever Rehydration Day As Americans geared up for the most-anticipated July 4th holiday...

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Campaigns Featured News

Nestlé Waters expands its current efforts to manage water sustainably

Olivia Pearce

July 5, 2021

Nestlé Waters targets positive water impact by regenerating local water cycles Nestlé Waters will expand its current efforts to manage water sustainably and increase its...

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Campaigns Featured News

Ralph Lauren commits to achieving net-zero global GHG emissions

Olivia Pearce

July 5, 2021

Ralph Lauren partners Indigo Ag, the first scalable, registry-approved carbon credits for agriculture Ralph Lauren Corporation has announced its goal to achieve net-zero global greenhouse...

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Campaigns Featured News

Zalando breaks the patterns of fashion advertising in latest campaign

Olivia Pearce

July 2, 2021

Zalando is the chief partner of Helsinki Pride in 2021 and continues to bring forth local LGBTQ+ influencers as part of the campaign As part...

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Campaigns Featured News

Lay’s RePlay gives chip packs an extraordinary second life

Olivia Pearce

July 1, 2021

PepsiCo's Lay's RePlay creates sustainable football pitches for communities around the world by transforming empty chip packs into places to play When is a bag...

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Campaigns Featured News

P&G announces acceleration of its commitment to #ChooseEqual

Olivia Pearce

July 1, 2021

P&G partners with Promundo, UN Women, WEConnect International, Women’s Forum for the Economy & Society and more to enable gender equality at home, at work...