Nurul Rustam, Author at World Branding Forum

Read Time:3 Minute, 12 Second

Since its debut on PC in 2000, The Sims by Electronic Arts, has remained one of the most popular video game franchises. The Sims 4...

Read Time:1 Minute, 41 Second

Introducing the Latest Sensodyne Premium Range: Designed by Marks

Nurul Rustam

February 13, 2024February 13, 2024

Sensodyne taps into consumers’ growing dedication to tooth whitening with Clinical White, the first product in a new premium range, designed by Marks. Sensodyne is...

Read Time:5 Minute, 27 Second

Featured General Marketing

Gifts of Fragrance: The Best 9 Perfumes for Every Occasion

Nurul Rustam

February 12, 2024February 12, 2024

Embrace romance, elevate your special day with enchanting perfumes and home fragrances. When selecting a fragrance for Valentine's Day gifting, it is important to choose...

Read Time:2 Minute, 17 Second

General Industry News

Michael Jordan’s Championship Sneakers Sold for $8M in an Auction

Nurul Rustam

February 8, 2024February 8, 2024

The championship sneakers of the NBA star establish a new global auction record for game-worn sneakers. A collection of Air Jordan sneakers worn by Michael...

Read Time:5 Minute, 17 Second

General News Social Media Technology

Unraveling TikTok’s Impact: Retailers in the Age of Social Media

Nurul Rustam

February 7, 2024February 7, 2024

In recent years, TikTok has emerged as a powerhouse in social media, captivating audiences with its bite-sized videos and viral content. While initially known for...

Read Time:3 Minute, 40 Second

Branding Campaigns Featured General

Burberry Paints Harrods in Their New Signature ‘Knight Blue’

Nurul Rustam

February 6, 2024

Burberry has introduced a takeover at Harrods in London, revamping the luxury department store with the new signature colour "Knight Blue," introduced by the British...

Read Time:4 Minute, 54 Second

Featured General

Sustainability Initiatives in the FMCG Industry

Nurul Rustam

February 5, 2024February 5, 2024

In the global quest for sustainability, the Fast-Moving Consumer Goods (FMCG) industry stands at a critical crossroad. With mounting environmental concerns and growing consumer awareness,...

Read Time:2 Minute, 6 Second

Featured General Industry News

Universal Music and TikTok Unable to Reach New Licensing Deal

Nurul Rustam

February 2, 2024February 2, 2024

Universal Music considers to withdraw its songs from TikTok amidst a dispute over payment negotiations The largest record label group, Universal Music, has released a...

Read Time:2 Minute, 54 Second

Advertising Branding News

BOSS Reveals Exclusive Super Bowl Lineup in Partnership With NFL

Nurul Rustam

January 30, 2024January 31, 2024

Experience Unmatched Style as BOSS and NFL Unveil Limited Super Bowl Collection BOSS is excited to unveil its newest collaborative capsule alongside the National Football...

Read Time:2 Minute, 33 Second

Branding Campaigns Featured Industry News

Porsche Unveils its Second All-Electric Vehicle, Porsche Macan

Nurul Rustam

January 29, 2024January 29, 2024

The second Porsche electric vehicle perfectly combines fast performance with everyday driving efficiency. The renowned German automaker Porsche, reveals its second-ever model of an all-electric...

Read Time:2 Minute, 45 Second

Advertising Branding Campaigns News

Florence by Mills: Millie Bobby Brown Unveils Her Fashion Line

Nurul Rustam

January 26, 2024

Millie Bobby Brown is set to debut her exclusive fashion line under her self-named brand, Florence by Mills, through a new collaboration with manufacturer Delta...

Read Time:4 Minute, 40 Second

Featured General News

Dressing for Disaster: The Environmental Crisis of Fast Fashion

Nurul Rustam

January 25, 2024January 25, 2024

Retail giants such as Forever 21, Zara and H&M cater to the demands of young consumers by providing affordable and trendy clothing. However, the fast...