Nurul Rustam, Author at World Branding Forum

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AstraZeneca is retracting its Covid-19 vaccine after being in the market in less than four years following its launch in the UK. This decision comes...

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Branding Design Featured General Marketing

Jacquemus Expands: Wedding Line & New Paris Offices Unveiled

Nurul Rustam

May 8, 2024May 8, 2024

French designer Simon Porte Jacquemus is immersed in a flurry of activity across various fronts, from a chic restaurant in Saint-Tropez to a captivating wedding...

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General Industry News Technology

What You Need to Know about the Latest Microsoft Investment in Malaysia

Nurul Rustam

May 7, 2024May 7, 2024

On May 2nd, CEO Satya Nadella announced that Microsoft is committing $2.2 billion over the next four years to Malaysia's emerging cloud and artificial intelligence...

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Entertainment General News

TikTok & Universal Music Group Reach Agreement: Artists Return After Licensing Deal

Nurul Rustam

May 3, 2024May 3, 2024

TikTok and Universal Music Group have finalised an agreement enabling songs and artists from its labels, including Olivia Rodrigo and Drake, to make their comeback...

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Advertising Branding Campaigns Featured General Marketing

Supermodel Bella Hadid Debuts Luxury Fragrance Line, Orebella

Nurul Rustam

May 2, 2024May 7, 2024

Bella Hadid has been the face of campaigns and gracing runways since the age of 16. Throughout her career, she spent countless hours in makeup...

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Featured General Marketing News

Starbucks Stock Price Falls 12% After Weak Earnings, Downgraded Forecast

Nurul Rustam

May 1, 2024May 2, 2024

On Tuesday 30th April, Starbucks announced quarterly earnings and revenue below expectations, driven by an unexpected drop in same-store sales. Additionally, the coffee chain reduced...

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Advertising Branding General News

Estée Lauder and Microsoft Join Forces on AI-Powered Beauty Innovation Lab

Nurul Rustam

April 30, 2024April 30, 2024

The Estée Lauder Companies (ELC) and Microsoft Corp. have joined forces once more to establish an AI Innovation Lab. Utilising Microsoft's Azure OpenAI Service's generative...

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Advertising Featured News

Beyond Luxury: The Soaring Price of Chanel Iconic Flap Bag

Nurul Rustam

April 29, 2024April 29, 2024

Chanel's renowned medium flap bag has experienced a recent price hike, surpassing the €10,000 mark for the very first time. Leena Nair, CEO of Chanel,...

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Entertainment Featured General News

Taylor Swift “Tortured Poets Department” Breaks Record With 1 Billion Spotify Streams In A Week

Nurul Rustam

April 26, 2024April 26, 2024

Taylor Swift is once again carving out her path to become a phenomenon in the music industry. Adding to her list of achievements, Swift's latest...

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General News Technology

Spotify is Struggling for iOS Approval in the EU: What You Need to Know

Nurul Rustam

April 25, 2024April 25, 2024

Following Alleged Ignored Requests, Spotify Aims to Embed Pricing Details Within Its App for EU Users. Spotify has presented a revised edition of its iOS...

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Advertising Branding Featured General

American Airlines Takes Summer Travel to New Heights with Premium Upgrades: What You Need to Know

Nurul Rustam

April 24, 2024April 24, 2024

American Airlines is ramping up the inflight experience for the upcoming summer travel season, introducing premium enhancements to elevate the journey. Passengers can look forward...

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Branding General Marketing News

TikTok Launches Luxury Pre-Owned Category in the UK & US

Nurul Rustam

April 23, 2024April 23, 2024

Exploring Luxury Within Reach: TikTok Shop's New Preowned Luxury Section TikTok Shop has recently introduced a Preowned Luxury section in both the UK and US...