Mark Nathaniel, Author at World Branding Forum

Read Time:2 Minute, 35 Second

Tru Kids partners with b8ta to bring reimagined Toys"R"Us stores to US kids and families Tru Kids Brands, the parent of the Toys"R"Us brand will bring...

Read Time:1 Minute, 54 Second

Featured Marketing News

Mercedes-Benz Signs MOU for New Egypt Car Assembly

Nathaniel Mark

July 9, 2019

Mercedes-Benz Cars plans to assemble passenger cars in Egypt in cooperation with local partner Mercedes-Benz Cars and the Egyptian government have signed a Memorandum of...

Read Time:2 Minute, 1 Second

Branding Featured News

Coach Taiwan Named ‘Best Company to Work for in Asia 2019’

Nathaniel Mark

July 2, 2019

Coach Taiwan recognised for its innovative, digital-centric talent strategy and opportunities celebrating individuality and personal growth Coach Taiwan announced that it has been awarded the...

Read Time:3 Minute, 25 Second

Featured Marketing News Public Relations

Visa Announces Winners of Its Global Women’s Competition

Nathaniel Mark

July 1, 2019

Visa Women’s Global Edition reflects company's commitment to investment in women entrepreneurs Visa recently hosted the Visa Everywhere Initiative (VEI): Women’s Global Edition, marking the...

Read Time:1 Minute, 43 Second

Featured Marketing News

SK-II Pitera Essence Gets Love Song by John Legend

Nathaniel Mark

June 26, 2019

SK-II "Pitera Masterclass" features star-studded cast of James Corden, Naomi Watanabe and Tang Wei alongside singer, songwriter John Legend The "Legend" of Pitera literally comes...

Read Time:1 Minute, 4 Second

Branding Featured Marketing News

Chrissy Teigen Surprises FOREO Fans at POPSUGAR Play/Ground

Nathaniel Mark

June 25, 2019

Teigen joins unsuspecting fans for a face yoga workout with beauty and wellness brand FOREO FOREO fans attending the POPSUGAR Play/Ground festival yesterday had a...

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Featured Marketing News

Hot Wheels and Nintendo Team Up in Mario Kart Toy Line

Nathaniel Mark

June 20, 2019

Mario Kart and Hot Wheels bring special combination to fan base complete with fun characters, authentic details and interesting racing challenges Today Hot Wheels and...

Read Time:1 Minute, 52 Second

Featured General Technology

DHL Now Offers Load Rail Service from Europe to Asia

Nathaniel Mark

September 25, 2018September 26, 2018

The new DHL LCL service enables reliable supply chain planning while helping to meet ad hoc orders or production needs The demand for rail freight...

Read Time:2 Minute, 35 Second

Advertising Featured Marketing

Starbucks Recognized as Employer of Choice in China

Nathaniel Mark

September 25, 2018September 25, 2018

Starbucks has been awarded “Aon Best Employers – China 2018” for the fourth consecutive year The Aon Best Employers Award is a prestigious award that...

Read Time:3 Minute, 38 Second

Advertising Featured

“Beer on Tap” on Board Lufthansa’s Traditional Costume Flights

Nathaniel Mark

September 18, 2018September 25, 2018

Lufthansa crews are soon taking off in traditional Bavarian costume – just in time for Munich’s Oktoberfest As the yearly tradition, Lufthansa cabin crews are...

Read Time:3 Minute, 16 Second

Campaigns Featured

Nestlé Accelerates No Deforestation by Implementing Satellite Monitoring

Nathaniel Mark

September 14, 2018September 26, 2018

Nestlé announces accelerated plan towards reaching the company’s 2020 No Deforestation commitment Deforestation is a serious and complex issue and addressing it requires the entire...

Read Time:1 Minute, 45 Second

Branding Campaigns Featured

Tiffany Young Stars in H&M Autumn 2018 Divided Music Campaign

Nathaniel Mark

September 12, 2018

The Korean - American Phenomenon stars in the H&M music video set against the windswept yet lush landscape of the Scottish Highlands By teaming up with...