Joshua Hughes, Author at World Branding Forum

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New integrated campaign depicts how mums and dads react differently to sons' entry to manhood, featuring lyrics from Flight of the Conchords' songwriter Bret McKenzie....

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Advertising Branding Campaigns Featured News

7up Launches New Global Campaign Celebrating Up & Coming Originals

Joshua Hughes

November 25, 2014July 4, 2023

"Feels Good To Be You" Campaign Takes to London Streets With a New 'Spin' on a UK Classic. Campaign to roll out in more than...

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Advertising Branding Campaigns Featured News Videos

John Lewis’ “Monty’s Christmas” Campaign Goes Viral

Joshua Hughes

November 18, 2014July 4, 2023

John Lewis' 2014 £1m Christmas advertising campaign has gone viral, with 15.8 million views on YouTube in the first 12 days. The campaign evokes the...

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Advertising Branding Campaigns Featured News Videos

Toyo Tires New Brand Video Features A.C. Milan Footballers

Joshua Hughes

November 12, 2014July 4, 2023

Japanese tyre maker Toyo Tire has launched a brand promotional video that features prominent footballers Montolivo, Menez, Rami and Honda from A.C. Milan competing in...

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Advertising Branding Campaigns Featured News

Johnnie Walker Launches New Global Ad Campaign

Joshua Hughes

November 6, 2014July 4, 2023

Johnnie Walker, the world's leading Scotch Whisky brand, has launched a new global advertising campaign bringing to life the unique character of four of the...

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Advertising Branding Campaigns Featured Marketing News

Taylor Swift stars in Diet Coke’s “Get A Taste” campaign

Joshua Hughes

October 19, 2014July 4, 2023

Kittens, including Taylor’s own kitten Olivia Benson, co-star in new spot for Diet Coke's “Get A Taste” campaign. Spot premieres unreleased track from Taylor’s upcoming...

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Advertising Branding Campaigns Featured News

Guy Ritchie Directs ‘Welcome’ for Haig Club

Joshua Hughes

October 18, 2014July 4, 2023

The first Haig Club Single Grain Scotch Whisky advert puts the 'toast' at the heart of the brand Diageo, a global leader in beverage alcohol,...

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Advertising Featured Industry News

McCann Worldgroup Named ‘Agency Network of the Year’

Joshua Hughes

October 14, 2014July 4, 2023

For the second successive year, McCann Worldgroup was recognised as "Agency Network of the Year" at the Golden Drum Festival, Central and Eastern Europe's most...

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Branding Featured Industry News

Innovid Wins IAB Digital Video Ad Award for Jaguar Campaign

Joshua Hughes

October 9, 2014July 4, 2023

Innovid, a leader in advanced video advertising, has won an IAB MIXX Award for its Jaguar F-Type campaign in conjunction with Mindshare UK and creative...

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Advertising Featured Industry News

Ogilvy & Mather Wins CLIO Network of the Year for Third Year in a Row

Joshua Hughes

October 2, 2014July 4, 2023

Ogilvy & Mather has been recognised as Network of the Year by the 55th Annual CLIO Awards. This is the third consecutive year O&M has...

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Advertising Branding Campaigns Featured News Videos

Chrysler Debuts “Miggy at the Bat” Campaign

Joshua Hughes

September 22, 2014July 4, 2023

The Chrysler brand launched three on-air new spots as part of its new advertising campaign celebrating the launch of the all-new 2015 Chrysler 200. The on-air...