Joshua Hughes, Author at World Branding Forum

Read Time:1 Minute, 19 Second

A global campaign has launched in five markets including the United States, Canada, United Kingdom, Australia, and Germany Tough Mudder has unveiled a new global...

Read Time:1 Minute, 17 Second

Advertising Featured News Videos

Gillette Gets Its NFL Groove On with #ShieldMove

Joshua Hughes

January 12, 2016January 12, 2016

The brand's collaboration with the NFL features a tie-up with three key offensive linemen to popularise its #ShieldMove marketing strategy Gillette has forged a partnership with NFL...

Read Time:1 Minute, 10 Second

Advertising Design Featured News

Coke’s Mello Yello Powers Up with NHRA Sponsorship

Joshua Hughes

January 11, 2016January 11, 2016

The beverage’s redesign is part of the brand’s sports marketing strategy surrounding drag racing and latest national marketing push Mello Yello, under The Coca-Cola Company,...

Read Time:1 Minute, 19 Second

Advertising News Technology

Adyoulike Forecasts Native Advertising Growth for UK

Joshua Hughes

January 8, 2016January 8, 2016

Global figures reflect the landscape’s value and how it is expected to almost double from £21.3 billion in 2015 to £40.88 billion in 2018 Based...

Read Time:2 Minute, 0 Second

Advertising Featured News Videos

Honda Switches to High Gear with Civic Debut

Joshua Hughes

January 7, 2016January 7, 2016

The push surrounding the new model includes executions across print, digital, design, and social media as well as on-the-ground activation Honda has unveiled an advertising...

Read Time:1 Minute, 15 Second

Branding Industry News

London’s DWPub Rewrites 19-Year History with Rebrand

Joshua Hughes

January 6, 2016January 6, 2016

Currently trading as ResponseSource, activation of the new name enables consolidation between the London brand and its services South London based media group, DWPub, has changed...

Read Time:1 Minute, 36 Second

Advertising Featured News Videos

Jenny Craig Unzips New Season with Fresh Squeeze

Joshua Hughes

January 5, 2016January 5, 2016

The new ad campaign includes television, print, and digital elements as well as Hollywood icon and return spokesperson, Kirstie Alley Weight loss giant, Jenny Craig,...

Read Time:2 Minute, 0 Second

Advertising Featured News Videos

Lexus Makes Grand Entrance with Tweaked RX

Joshua Hughes

January 4, 2016January 4, 2016

Featuring two television commercials, the push embodies the quality of sophistication associated with a dynamic lifestyle Lexus has rolled out an integrated marketing campaign to...

Read Time:1 Minute, 33 Second

Advertising Featured News

Hyundai Signs Four for Super Bowl 50 Campaign

Joshua Hughes

December 31, 2015December 31, 2015

A collaborative effort between the car giant and four renowned directors, the executions are scheduled for roll-out in February 2016 Hyundai Motor America has mapped...

Read Time:1 Minute, 6 Second

Branding Featured News

Carl’s Jr. Flips Burgers and Talks Turkey

Joshua Hughes

December 30, 2015December 30, 2015

The new releases are available on a toasted wheat bun or as a lettuce wrap, with each variant not exceeding 500 calories per serving Carl’s...

Read Time:1 Minute, 2 Second

Branding Featured News Technology

Gym Aesthetics Works Out Deal with Gymwatch

Joshua Hughes

December 29, 2015December 29, 2015

The tie-up will see both brands co-market and sell sporting-themed apparel, trackers, apps, and online training programmes Fashion designer, Gym Aesthetics has forged a partnership...

Read Time:1 Minute, 49 Second

Advertising Featured News Videos

Farmers Insurance Claims Top Spot with New Push

Joshua Hughes

December 28, 2015December 28, 2015

The campaign is being led by television, online video, radio, social media, direct marketing, digital, and public relations executions American insurer group, Farmers Insurance, has released...