Joshua Hughes, Author at World Branding Forum

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Jeep brand launches 60-second "Groundhog Day" television commercial during Super Bowl LIV with Bill Murray reprising his famous role as Phil Connors from original 1993...

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Advertising Featured News

Toyota “GO HIGHLANDER” campaign takes you where they need you

Joshua Hughes

February 5, 2020

Toyota unveils much-anticipated ads for Highlander series Much to the excitement of fans across the US, the marketing campaign for the all-new 2020 Toyota Highlander...

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Advertising Featured News

Pepsi Zero Sugar paints red door black with Super Bowl ad

Joshua Hughes

January 30, 2020

Pepsi Zero Sugar challenges competition with new matte black can and reimagination of iconic "Paint It Black" To bring Pepsi Zero Sugar to the world’s...

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Advertising Featured News

Pringles successfully traps ‘Rick and Morty’ in 2020 Big Game Ad

Joshua Hughes

January 29, 2020

Pringles 30-second spot features first-ever animated Pringles flavour stack Through a partnership with Adult Swim's animated pop culture phenomenon, Rick and Morty, this year's Pringles...

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Advertising Featured News

Hyundai reveals its “Smaht Pahk” ad, a bettah way to pahk

Joshua Hughes

January 27, 2020

Hyundai ad stars Boston celebrities Chris Evans, John Krasinski, Rachel Dratch and David Ortiz Parking in a crowded city was “wicked hahd”…until now. Hyundai released...

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Advertising Campaigns Featured News

Pepsi kicks off newest tagline “That’s what I like” in two decades

Joshua Hughes

January 2, 2020

Pepsi encourages consumers to tune out the naysayers and enjoy life unapologetically With the new year officially here and everyone vowing to restrictive resolutions, Pepsi...

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Advertising Featured News

Toyota Super Bowl ad to feature all-new 2020 Highlander

Joshua Hughes

December 18, 2019

Toyota today confirmed that it will be part of the advertising lineup for Super Bowl LIV on FOX TV Sunday. The 60-second spot, created by...

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Advertising Featured News

ASA bans Channel Four’s “The End of the F*****g World” ad

Joshua Hughes

December 18, 2019

ASA rules outdoor Channel Four programme ad as inappropriate for outdoor displays which might be seen by children Today, the Advertising Standards Authority (ASA) announced...

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Advertising Featured News

Coca-Cola returns to Super Bowl

Joshua Hughes

December 4, 2019December 9, 2019

Coca-Cola will return to the Super Bowl with a mid game advert this year. The soft drink giant has been a long time Super Bowl...

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General

McDonald’s launches Archie the reindeer Christmas ad

Joshua Hughes

November 26, 2019November 26, 2019

McDonald’s have launched this year’s Christmas campaign with the return of the Reindeer Ready theme featuring a little girl called Ellie and Archie the reindeer....

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Advertising Branding

Coca-Cola launches Holidays are coming Christmas campaign

Joshua Hughes

November 25, 2019

Coco-Cola’s famous ‘Holidays are coming’ ad will return this Christmas in what is set to be the brand’s biggest ever global campaign. In the UK,...

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Marketing

Glossier comes to London

Joshua Hughes

November 22, 2019

Glossier, the American make-up and skincare brand, is opening a pop up store in Covent Garden, London. The brand has gained cult status since launching...