Coco-Cola’s famous ‘Holidays are coming’ ad will return this Christmas in what is set to be the brand’s biggest ever global campaign.
In the UK, the much-loved Coca-Cola Christmas truck has already started its journey travelling the country stopping at 19 locations. The truck will be handing out samples and for every can returned and recycled, 10p will be donated to the homeless charity Crisis.
Kris Robbens, marketing director at Coca-Cola Great Britain and Ireland. comments: “For many people, the Coca-Cola Holidays Are Coming campaign signals the start of the festive season.
“This year, we’ve taken the iconic and much-loved campaign and made it the biggest yet by bringing back the elements people love and adding new partnerships, activity and special moments to bring it to life in even more ways that we hope our existing fans and new ones will love.”